Hashmoji Campaign Brings Slovenia’s Emoticon to Promote Arts and Culture on X
Slovenia, renowned for its vibrant artistic and cultural heritage, continues to inspire the world with its creativity and captivating stories. This year, it will gain even more visibility on the digital map, as the Slovenian Tourist Board launches the innovative Hashmoji campaign as part of its Global Digital Campaign on the X platform (formerly known as Twitter).
With the help of select hashtags, users on X will see a unique graphic representation — a green heart featuring the image of a lectar heart, symbolizing the warmth, tradition and hospitality that define Slovenia.
What are Hashmojis?
In today’s fast-paced digital era, hashtags have become an essential tool for connecting audiences and sharing stories. The Hashmoji campaign brings people together from all corners of the globe, encouraging collaboration and participation in telling Slovenia’s story, showcasing its arts, culture and tourism through social media.
By June 11, 2025, Slovenia’s artistic and cultural richness will shine brightly on X, with a green heart emoticon featuring the lectar heart appearing in posts whenever certain hashtags are used.
How Can You Participate?
If you're an active user of X (formerly Twitter), you can be part of the global conversation by including one of the following hashtags in your posts. By doing so, you’ll help amplify Slovenia’s visibility, highlight its diverse tourist offer and promote Nova Gorica and Gorizia, the European Capital of Culture 2025 — one of the most important cultural events in Europe.
Use the following hashtags to participate:
#ifeelsLOVEnia
#GoBorderless
#SloveniaCulture
#CultureCapital
#GoCulture
Join us in spreading stories and posts about Slovenia’s unique tourist attractions, arts and culture and be a part of this exciting digital story.
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Alma is a ChatGPT-based virtual travel guide designed to help you find information and inspiration for your next visit to Slovenia. She is full of ideas for great experiences, knows Slovenian destinations and the variety of activities you are particularly interested in, so she can offer you personalised content and inspiring stories available on the official slovenia.info tourism portal.
Our virtual advisor was inspired by the intrepid world traveller Alma M. Karlin; therefore, we named her ALMA.
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