From Lights to Delights: Slovenia's Holiday Magic Captured on Social Media
Published:
30.12.2024
From Lights to Delights: Slovenia's Holiday Magic Captured on Social Media
Throughout December, the Slovenian Tourist Board (STB) has been actively sharing the vibrant festive atmosphere of Slovenian cities across its social media platforms. Our team produced over 50 captivating posts that showcased the charm of Slovenia’s holiday season, including the dazzling Advent events held in various locations. These posts garnered more than 4.5 million views, reaching a global audience and highlighting the diverse range of festive activities throughout Slovenia.
Our team produced over 50 captivating posts that showcased the charm of Slovenia’s holiday season, including the dazzling Advent events held in various locations. These posts garnered more than 4.5 million views, reaching a global audience and highlighting the diverse range of festive activities throughout Slovenia.
Our content was shared across Facebook, X, YouTube, Instagram, TikTok and LinkedIn, all focused on the multitude of events that bring the festive season to life in Slovenia.
A standout moment was the post featuring the opening of the festive lights in Ljubljana, which amassed over 899,000 views. This post gained even more attention thanks to a special share by Luka Dončić, the ambassador of Slovenian tourism, amplifying the holiday spirit far and wide.
Ahead of the Christmas celebrations, we also shared a festive video recipe for a traditional Slovenian potica, which was met with an overwhelmingly positive response, racking up more than 1.7 million views on Instagram.
Through seamless coordination and strategic communication, we maximized the impact of our social media presence, engaging a global audience and showcasing Slovenia as a premier destination for unforgettable holiday experiences.
Examples of Posts on the Instagram Profile of @feelslovenia:
Examples of Posts on the TikTok Profile of @feel.slovenia:
These posts not only spread warmth and joy but also solidified Slovenia’s image as a magical destination for holidaymakers.
To wrap up the festive season, here’s a video compilation showcasing the enchanting holiday scenes captured throughout Slovenia’s December events.
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Alma is a ChatGPT-based virtual travel guide designed to help you find information and inspiration for your next visit to Slovenia. She is full of ideas for great experiences, knows Slovenian destinations and the variety of activities you are particularly interested in, so she can offer you personalised content and inspiring stories available on the official slovenia.info tourism portal.
Our virtual advisor was inspired by the intrepid world traveller Alma M. Karlin; therefore, we named her ALMA.
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