Jana Apih and Tina H. Zakonjšek Take the Helm at the Board of Green Destinations Foundation

Published: 7.11.2024 More info

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Jana Apih and Tina H. Zakonjšek Take the Helm at the Board of Green Destinations Foundation

Jana Apih, Director of Goodplace – Institute Factory of Sustainable tourism, assumed her role as Executive Director of Green Destinations on 1 November 2024. Her appointment marks a significant milestone in deepening the Slovenian Tourist Board's longstanding partnership with this esteemed global leader in sustainable tourism.

Jana Apih and Tina H. Zakonjšek Take the Helm at the Board of Green Destinations Foundation

With a wealth of experience in sustainable destination development, Jana has been a pivotal partner of the Slovenian Tourist Board since 2015, playing an instrumental role in shaping the Green Scheme of Slovenian Tourism, which has become a model for sustainable destination management worldwide.

In her new role, Jana Apih will spearhead Green Destinations' strategic initiatives, working closely with a team of experts to amplify the organisation's impact on sustainable tourism worldwide. She will prioritise innovative strategies and foster partnerships with international stakeholders dedicated to the sustainable growth of tourism destinations. Working alongside Albert Salman, President & Founder of Green Destinations, and the organisation’s Board of Directors, she is set to drive progress on a global scale toward Green Destinations' ambitious goals.

The Slovenian Tourist Board (STB) welcomes her appointment as it opens new opportunities for deeper cooperation between Green Destinations and GoodPlace. Based in Ljubljana, Jana Apih, together with her deputy, Tina H. Zakonjšek, will continue to work from Ljubljana and maintain strong ties with Slovenia and the broader region. This continued local presence signals exciting new synergies and developments that will contribute to sustainable tourism development both domestically and internationally.

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