A Sensational Achievement for Slovenia and Slovenian Sport: Pogačar Claims Third Crown in 2024
During the World Road Cycling Championships in Switzerland, Slovenian cyclist Tadej Pogačar made history by becoming one of only three cyclists to win the yellow, pink and rainbow jerseys. The Slovenian Tourist Board organized promotional activities to showcase Slovenia as a top destination for active outdoor holidays, resulting in over 15,000 social media mentions.
Last weekend, the final elite stage of professional cycling captivated millions of sports fans, led by its two stars and ambassadors of Slovenian tourism, Primož Roglič and Tadej Pogačar. Pogačar made history by becoming one of only three cyclists in the world to win the yellow, pink and rainbow jerseys. In celebration of this remarkable achievement, the Slovenian Tourist Board (STB), in partnership with the ambassadors of Slovenian tourism and the Slovenian Cycling Federation, organized a series of promotional activities.
Tadej Pogačar – cycling genius and his homeland Slovenia
Get to know the Slovenian grandmaster of great cycling races, Tadej Pogačar.
Tadej Pogačar – cycling genius and his homeland Slovenia
Switzerland represents a significant market for Slovenia, demonstrating a growing interest in the country as a green destination that prioritizes high service standards and provides guests with authentic, heartwarming experiences infused with a touch of homeliness. Throughout the Championships, the STB implemented various digital and social media marketing campaigns featuring the Slovenian cycling team, showcasing content related to Slovenian cuisine, culture, arts and sports.
Social Media Milestones
During the World Championships in Switzerland, Pogačar was mentioned over 15,000 times on social media, reaching an audience of more than 46 million users. The STB actively engaged with the public, gaining over 30,000 interactions on organic posts and achieving a remarkable social reach of over 500,000. The most engaging post came from the Feel Slovenia Facebook page with over 8,000 interactions.
World Media Spotlight: What Else Can Slovenia Achieve?
Slovenian cycling champions Roglič and Pogačar have consistently impressed in every race this year, elevating Slovenia into the elite ranks of countries that have won cycling's three biggest races in a single year: Giro d'Italia, Tour de France, and La Vuelta. These prestigious victories, along with strong performances in one-day classics, created an electric atmosphere leading up to the World Championships in Switzerland.
Cycling up to date noted before the Championships that Slovenia has solidified its status as a cycling superpower in recent years. However, the quest for the rainbow jersey is a unique story. Following the Championships, the spotlight remained on Slovenia, with Pogačar’s exceptional victory bolstered by a strong performance from his eight-member team. The BBC highlighted that Pogačar's triumph made him only the third cyclist in history to secure the Triple Crown—Giro d'Italia, Tour de France, and the World Championship title—all in one year.
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