30th Tour of Slovenia: 'This land is made for cycling enthusiasts'
The five-day cycling tour of Slovenia underscored Slovenia's appeal as a green destination for active holidays, reaching an audience of 6 million viewers on Eurosport 1 and 2. Commentators from the international Eurosport TV network enthusiastically highlighted the picturesque green landscapes enriched with historical and cultural landmarks. With creative fan figures and crowds, 46 destinations across all five stages added an extra layer of excitement.
For the 7th consecutive year, the Slovenian Tourist Board (STB), in partnership with the international TV network Eurosport, significantly boosted Slovenia's visibility, its destinations, and the I Feel Slovenia brand across 130 countries worldwide. The UK, France, Germany, Italy, Poland and Spain contributed the highest viewership numbers. Eurosport aired all 5 stages of the race, totaling over 10 hours of TV coverage, showcasing 72 Points of Interest (POIs) throughout Slovenia to an audience of 6 million viewers.Throughout the cycling season, Eurosport will broadcast 230 STB's ads, which will also feature during the prestigious Tour de France. Additionally, STB's digital campaign on Eurosport's digital platforms includes an online raffle and digital ads.
The Eurosport commentators were full of praise for Slovenia, captivated by its green landscapes, meandering rivers and numerous historical and cultural landmarks. Almost daily, they echoed sentiments like "This land is made for cycling enthusiasts," underscoring Slovenia's appeal for biking aficionados. The jubilant atmosphere during the milestone 30th edition of the Tour of Slovenia, with its passionate fans, underscored Slovenia's status as an unbeatable force in cycling. Watch the video to witness the most memorable moments of the event.
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Tour of Slovenia Connects Slovenia With the World
The 30th edition of the Tour of Slovenia started its jubilee journey through Slovenia in Murska Sobota with a special stage that connected Slovenia with its neighbouring countries - Hungary, Croatia and Austria. The cross-border stage was repeated for the first time in the race's 20-year history. The victory in Ormož went to Dylan Groenewegen, who won for the fifth time in Slovenia. Last year, at the end of the stage, he said that he felt almost at home in this part of Slovenia. Eurosport's commentators could not help but be impressed by the rugged and well-maintained roads from the very first day, especially with the amazing aerial shots over the wine-growing hills of Jerusalem. They also praised the new Olympic TV commercial by the Slovenian Tourist Board and the Slovenian Olympic Committee, "Slovenia: It's all in our Nature", which also features cycling champion Tadej Pogačar.
On the second day, the Slovenian Pentathlon started in Žalec, known as Slovenia's capital of green gold. While the challenging climb to Celjska Koča typically predicts the race winner, this year's competition remained fiercely contested until the final kilometre. Phil Bauhaus claimed victory in Rogaška Slatina, bolstered by the support of local cyclist and world road champion Matej Mohorič. The trophy for the stage win was presented by MSc. Maja Pak Olaj, Director of the Slovenian Tourist Board.
European Capital of Culture 2025 Showcases Creative Fan Figures
Cycling fever peaked on Friday, the third day of the race, in Ljubljana, Slovenia's capital and the Green Capital of Europe. Starting at Congress Square, 23 teams, including 7 World Series teams, were greeted by enthusiastic crowds of fans. The route traversed Slovenia and Italy, linking through the scenic Vipava Valley and Brda Hills. Giovanni Aleotti from Italy claimed victory, cycling triumphantly into Nova Gorica, the European Capital of Culture 2025. Slovenian fans affectionately dubbed him "Young Roglič" for his association with Roglič's team. Nova Gorica, designated as the European Capital of Culture 2025, justified its title with impeccably organized and creatively displayed fan figures.
The race's highlight was Saturday's royal stage from Škofljica through Škofja Loka and Kamnik, culminating in Krvavec. This challenging stage demanded extraordinary effort from the riders to conquer the race's highest summit. At the finish line, they were welcomed by a number of recreational cyclists, recognizing Krvavec as one of Slovenia's premier mountain biking destinations. The stage victory was clinched by Pell Bilbao, setting the stage for an intense battle for the overall victory.
The final stage started in Šentjernej and meandered through the picturesque wine-growing hills to Novo mesto, acclaimed as the cultural and historical capital of Dolenjska. The suspense lingered until the final kilometre, as fans ignited the atmosphere during the decisive ascent up Trška Gora. Their passion notably bolstered Irish national champion Ben Healy, whose strategic prowess supported the ultimate triumph of Italian Giovanni Aleotti from Bora-Hansgrohe. Reflecting on the race, Healy lauded the superb organization and described cycling through Slovenia as a truly enriching experience.
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