Get to Know the 10 Destinations of the Tour of Slovenia

Published: 30.5.2024 More info

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Get to Know the 10 Destinations of the Tour of Slovenia

The 30th edition of the Tour of Slovenia will shine a spotlight on the ten destinations hosting the starts and finishes of the race stages, each receiving special attention. This marks the seventh year that the Slovenian Tourist Board has partnered with the race.

Get to Know the 10 Destinations of the Tour of Slovenia

With less than two weeks to go until the 30th edition of the Tour of Slovenia, cycling enthusiasts across Slovenia are gearing up for an exhilarating five-day event. The race, which will take place 12—16 June, will showcase inspiring images of nature, active experiences, cuisine, arts and culture from the destinations hosting the starts and finishes. They will be prominently featured in the live coverage on the international Eurosport TV network and the national RTV Slovenia. As the race traverses Slovenia, viewers will get a unique glimpse into the country’s diverse landscapes and rich heritage.

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This marks the seventh year that the Slovenian Tourist Board (STB) has partnered with the race, further promoting Slovenia’s vibrant arts and culture and stunning landscape to an international audience. By securing international TV coverage on the Eurosport sports network, the STB is enhancing the visibility of the national "I Feel Slovenia" brand and promoting the destinations, especially those hosting the starts and finishes of the five stages. Slovenia will be showcased to TV viewers through 230 advertisements, with half airing on peak viewership dates. This exposure will be complemented by digital advertising, which this year includes an interactive prize draw, further enhancing engagement with the digital content and channels of the "I Feel Slovenia" brand.

This year's 30th edition of the race is particularly noteworthy as it connects Slovenia with all four neighbouring countries—Croatia, Hungary, Austria and Italy. The diversity of the stages offers excitement for both fans and professional cyclists, ranging from flat sections to technical and mountainous terrains. A major highlight will be the royal stage featuring the ascent to 'Pogačar's' Krvavec. This climb, named after Slovenian champion Tadej Pogačar, is renowned among cyclists as Pogačar has held the time record for many years and it remains one of his favourite climbs in Slovenia.

From Murska Sobota to Nova Gorica, and from Krvavec to Novo Mesto

This year, the STB has once again prepared captivating videos of the destinations hosting the starts and finishes along the 840-kilometre route. Professional cyclists from 23 teams will conquer more than 12,000 vertical meters—equivalent to climbing from sea level to the top of Triglav more than four times!

These videos will showcase the stunning diversity of Slovenian nature to viewers on the international TV network Eurosport and across social media platforms. Audiences will be inspired by the rich natural beauty and cultural heritage of Slovenia, sparking ideas for travel adventures in various corners of the country, each infused with a touch of history and art.

 

Video Tour of Slovenia: Murska Sobota

Video Tour of Slovenia: Krvavec

Video Tour of Slovenia: Rogaška Slatina

Video Tour of Slovenia: Ljubljana

Video Tour of Slovenia: Nova Gorica

Video Tour of Slovenia: Šentjernej

Video Tour of Slovenia: Novo mesto

Video Tour of Slovenia: Ormož

Video Tour of Slovenia: Žalec

Video Tour of Slovenia: Škofljica

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Global public relations and Marketing
e-mail address: press(at)slovenia.info

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