'I Feel Slovenia Night' returns to Dallas on 22 January
Dallas is ready to once again be captivated by the enchanting allure of Slovenia on January 22, as the Slovenian Tourist Board collaborates with the Dallas Mavericks for the 'I feel Slovenia night'. This unique evented at the American Airlines Center will be complemented by a business delegation and two engaging business events.
Continuing its fruitful partnership with the Dallas Mavericks basketball club, the Slovenian Tourist Board is gearing up for another year of promotional activities. The 'I feel Slovenia night' will coincide with the NBA game between the Dallas Mavericks and the Boston Celtics, offering basketball enthusiasts a firsthand experience of Slovenia, the home country of the globally acclaimed Luka Dončić.
Building on the success of the 2023 'I feel Slovenia night', the iconic branding of 'I Feel Slovenia' will once again take centre stage, dominating prominent spots in the stadium, including LED screens on the court and all levels of the arena. Fans can expect additional entertainment during half-time, featuring a Slovenia quiz, acrobatic performances by Dunking Devils and valuable information about Slovenia as a top tourist destination. The Dallas Mavericks will ensure extensive coverage of the event across all communication channels.
As part of the promotional activities, the Slovenian Tourist Board, in partnership with the Dallas Mavericks, is currently running a digital campaign on the club's website. This campaign is further enhanced by engaging social media posts from both partners, offering participants the chance to participate in online quizzes for an interactive exploration of Slovenia and a shot at attractive prizes, including a Luka Dončić basketball jersey and a ticket to the game on January 22. The grand prize of the campaign will be an unforgettable visit to Slovenia for two Dallas Mavericks fans.
Continuous and targeted promotion in the US market
'I feel Slovenia night' serves as a crucial component of a broader initiative to elevate Slovenia's visibility and showcase Slovenia as a country with a thriving economy, great investment opportunities and a rich tapestry of tourism offer. At the same time, business events in Dallas and Austin, held in conjunction with the visit of a Slovenian business and development delegation under the auspices of SPIRIT Slovenia, seek to foster and deepen business ties.
The United States remain a key distant market for Slovenian tourism, and 2023 has been a record year. Though final statistics have not been released, but in so far, the data indicates an increase in overnight stays generated by US tourists, surpassing the all-time high recorded in 2019. The continuous presence of the Slovenian Tourist Board in the US market, alongside strategic partnerships with industry associations and media outlets, underscores the commitment to further intensify communication activities in 2024. The 'I feel Slovenia night' event encapsulates a multifaceted strategy to strengthen the connection between Slovenia and the US market., intertwining sports, culture and business.
Dallas 2024
On Monday, January 22 2024, Slovenia will be celebrated at the home match of Dallas Mavericks vs. Boston Celtics at the third “I Feel Slovenia” Night in the American Airlines Center in Dallas.
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