STB's social media posts shine spotlight on Slovenia's festive charm

Published: 21.12.2023 More info

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STB's social media posts shine spotlight on Slovenia's festive charm

Throughout December, the STB's social media platforms illuminated the vibrant events of the festive season, captivating a global audience of over 1.6 million followers, with 80% from abroad.

STB's social media posts shine spotlight on Slovenia's festive charm

Slovenian Tourist Board's social media platforms serve as integral channels for communicating Slovenia's tourism offer, creatively spotlighting the country's unique charm using the #ifeelsLOVEnia and #mojaslovenija hashtags. Noteworthy Facebook highlights include a post/live stream of Ljubljana's festive lights switch-on, collecting 81,000 views, an Instagram reels post from Ljubljana with over 180,000 views, and a TikTok post from Fairytale Celje, garnering 130,000 views.

Among the most engaging were stories on the Christmas Fairy Tale of Slovenia in Mozirje, the Living Nativity in Postojna Cave, Magical Maribor, Christmas Vojnik, and a post about potica.

These compelling stories not only delighted followers but also served as persuasive invitations to explore Slovenia. Recognizing the significance of social networks in inspiring and informing, the STB remains committed to real-time, interactive communication.

We invite you to stay in the loop and explore also our new FEELSLOVENIA Threads profile for exclusive updates!

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Global public relations and Marketing
e-mail address: press(at)slovenia.info

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