Frankfurt Book Fair 2023: Putting Slovenia in the spotlight
This year's Frankfurt Book Fair served as an outstanding platform for raising Slovenia's profile in terms of culture and tourism as well. As the guest of honour, Slovenia made an impressive mark, with a sprawling 2500m² pavilion serving as a hub for local and international authors. Over five days, more than 250 discussions, round tables, and interactive sessions took place there, garnering significant media attention for the country.
At the Frankfurt Book Fair, more than 250 discussions, round tables and interactive sessions took place at the 2500m² Slovenian pavilion. They delved deep into Slovenian literature, culture, heritage, and its vibrant tourist offerings, garnering significant media attention for Slovenia.
Notable Slovenian figures, including Slavoj Žižek, Aleksander Čeferin, Sara Isakovič, Aleš Šteger and Drago Jančar, were present at the event, alongside more than 70 Slovenian authors. Beyond the books, several off-site events across Frankfurt and other German cities showcased Slovenian art, archaeological discoveries and culture.
This event was a game-changer for Slovenia's literary presence, catapulting it onto the global stage. The country also received increased recognition as a tourist destination, especially in the media, with more than 100 pre-fair mentions and coverage by over 6,400 journalists during the event, all highlighting Slovenia as the guest of honour.
The Slovenian Tourist Board took this opportunity to showcase Slovenia as an attracting tourist destination also on digital screens across Frankfurt, reaching over 2 million views.
In terms of numbers, the 75th Frankfurt Book Fair saw a 20% increase in professional visitors compared to 2022, with 105,000 professionals from 130 countries. Total attendance exceeded 215,000, including visitors from the general public.
The fair addressed pressing global issues, including crisis hotspots in the Middle East and critical professional topics such as the impact of modern technologies and artificial intelligence on the publishing industry, sustainable book production, and the role of publishers in climate protection. It also promoted reading literacy as a basis for political and social cooperation.
At the conclusion of the fair, Slovenia formally handed over the hosting role to Italy.
Looking ahead, the Slovenian Book Fair is set to take place from 21 to 26 November, at the Gospodarsko razstavišče in Ljubljana, under the theme "BESEDO BESEDI," (word for word) with poet Karel Destovnik Kajuh taking the central stage.
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