On September 23, Slovenia celebrates the Day of Slovenian Sport, which is a day deeply rooted in the nation's sporting history. Minister Matjaž Han underscores the importance of keeping sports accessible to all, emphasizing the nation's sporting heart and its dedication to promoting an active and healthy lifestyle.
This year marks the 23rd anniversary of a significant milestone in Slovenia's sporting journey—the first time the Slovenian national anthem played at the Olympic Games. To honour this achievement, September 23 has been dedicated to celebrating Slovenian sports. To commemorate the Day of Slovenian Sport, the Bank of Slovenia is releasing a new collector's coin.
Minister of the Economy, Tourism and Sport, Matjaž Han reflects: "Slovenian flags never fly so proudly, and our hearts never beat so unitedly as when we cheer on our sports stars at major sporting events. Sport is a source of joy, pride, and togetherness. It unites us across all phases of life, regardless of age, gender, or political affiliations. That's why we're committed to giving back to the sport that continually gives to us. We aim to make sport as inclusive and accessible as possible to everyone. Under our guidance, we've increased financial support for all segments of sport and are actively working on legislative improvements. On this occasion, I extend my heartfelt thanks to all athletes, volunteers, sports officials, and parents who have contributed to Slovenia's sporting legacy. We recognize the tremendous benefits of sport for our well-being, and I encourage everyone to participate in the numerous activities during the Day of Slovenian Sport or the European Sports Week, either today or throughout this week. Sport should remain an integral part of our daily lives."
Slovenia stands as a destination that seamlessly blends natural beauty, a health-conscious lifestyle, and a fervent passion for sports. It is a top tourist destination for those seeking an active vacation, the training and rehabilitation of athletes, and the hosting of both major and niche sporting events.
Over the past two years, the Slovenian Tourist Board has partnered with over 120 international sporting events hosted in Slovenia. Last year alone, the STB participated in seven world and European championships held in Slovenia, alongside 51 other international sports events. This year, the number has surged, with the addition of the European Youth Olympic Festival to the seven world and European championships, totaling 57 other international events. Additionally, for the past six years, the Tour of Slovenia has been captivating global audiences through broadcasts on the Eurosport TV network.
International sporting events hosted by Slovenia have positively impacted destination occupancy, especially beyond the peak tourist season, and have extended the average length of stays. The STB actively promotes sustainable sports event organization.
Furthermore, it recognizes the promotional opportunities within global sporting events, such as the upcoming Olympic Games in Paris, which is why it has forged a strategic partnership with the Olympic Committee of Slovenia.
For years, the STB has been cultivating and reinforcing Slovenia's image as an active, green, healthy, sports-oriented destination, also thanks to the partnerships with prominent Slovenian athletes. Luka Dončić, Tadej Pogačar, Primož Roglič and Janja Garnbret are among the Ambassadors of Slovenian tourism. Together with them, the STB champions values like environmental protection and a love for an active lifestyle. STB's partnerships extend to clubs like Jumbo Visma and the Dallas Mavericks, fostering connections with Slovenian athletes during major international sporting events held in Slovenia.
In these very days, the STB has unveiled a new publication dedicated to sports tourism in Slovenia. This publication is designed for specialized tourist organizations and sports preparation agencies, pivotal figures within professional and amateur sports clubs, organizers of international sports events, as well as sports journalists and other industry professionals.
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