Slovenians are set to blend sustainability, fashion, and basketball on a floating court!

The LUKA 2 BLED event will showcase the basketball skills of young finalists from the Grosbasket 3x3 tournament and introduce the new LUKA 2 LAKE BLED sneaker, a creation born from the partnership between the legendary Jordan brand and Slovenian basketball icon Luka Dončić. Luka also serves as an ambassador of the Slovenian tourism, and the event's uniqueness, combined with the iconic Jordan brand, presents an exceptional opportunity to elevate Slovenia's profile, strengthen the national "I Feel Slovenia" brand, and position Slovenia as a green sports destination at the heart of Europe.

The Jordan brand, cherished by people of all ages, has deepened its partnership with Luka Dončić through the LUKA 2 sneaker. This time, the focus is on Luka's connection to his homeland, Slovenia, a nation globally renowned for its commitment to sustainability as a green sports destination. Jordan took notice and ensured that the new sneaker, both in terms of colours and the use of sustainable materials, pays homage to Slovenia, with a special attention to Bled.

The forthcoming event on September 16 will go down in Slovenian history as the moment when Slovenia harmoniously united its sporting, cultural, and natural wonders in an unprecedented spectacle. It will place Slovenia among the world-renowned destinations that seamlessly blend tradition and modernity, natural splendour, and sporting passion.

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