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The legendary Larry O'Brien trophy on display at the LUKA 2 BLED basketball spectacle on Lake Bled

Published:
7.9.2023

The legendary Larry O'Brien trophy on display at the LUKA 2 BLED basketball spectacle on Lake Bled

Visitors to this unique basketball spectacle will also have the opportunity to view the iconic Larry O'Brien trophy, which is awarded to the winners of the NBA championship. It rarely leaves the United States and stands as an icon of the sport.

Slovenia eagerly awaits one of the most significant sporting events in its history, which will bring together a passion for basketball, the natural beauties of Slovenia, and iconic sports personalities who are helping to promote Slovenia worldwide. On September 16, Lake Bled, nestled in the Julian Alps, will host an unforgettable basketball show alongside the official presentation of the Air Jordan LUKA 2 BLED sneakers. Young basketball talents will compete on the floating basketball court as part of the 3X3 Grosbasket Tournament.

Read more about the event

The LUKA 2 BLED event, blending Luka Dončić's sporting spirit with the legendary name of Michael Jordan, presents an exceptional opportunity to showcase Slovenia as a green sports destination, captivating visitors with its exceptional natural beauty and rich culture. The event also offers another exciting attraction for basketball fans: the chance to see the Larry O'Brien trophy, which is awarded to NBA championship winners and is a true symbol of the sport.

This extraordinary basketball spectacle, set against the enchanting backdrop of one of Slovenia's most recognizable destinations, transcends mere sports. It serves as a remarkable opportunity to promote and elevate Slovenia's visibility. The Slovenian Tourist Board, the main partner of the event, is well aware of this. The STB has been working with Luka Dončić for many years to promote Slovenia as a tourist destination. Luka, an exceptional Slovenian athlete, has also become an ambassador of the Slovenian tourism, sharing his outstanding sporting success and enthusiasm for Slovenia with a global audience. Additionally, STB has forged a partnership with Luka's club, the Dallas Mavericks, with numerous activities planned for the upcoming year. The highlight was undoubtedly the Texas Feels Slovenia event held in Dallas in April this year, which helped introduce Slovenia as a land of great economic opportunities to potential business partners in America.

Contacts

Global public relations and Marketing
e-mail address: press(at)slovenia.info

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