Tourism panel at BSF on the knowledge society and the professions of the future

The Tourism Panel at this year's Bled Strategic Forum will take place on Tuesday, 29 August, at 10:00 AM, at the Grand Hotel Toplice in Bled.

The opening speeches will be given by Matjaž Han, Minister of the Economy, Tourism, and Sport, and MSc. Maja Pak, Director of the STB.

The panelists include a distinguished lineup: Dr. Emilija Stojmenova Duh, Minister for Digital Transformation; Dubravka Kalin, Director General of the Directorate for Tourism at the Ministry of the Economy, Tourism and Sport; Alessandra Priante, Director of the Regional Department for Europe at the World Tourism Organization (UNWTO); Danica Purg, Founder and Director of IEDC - Bled Business School; Ulrika Björklund, CEO of Swiss Education Group; and Marie Audren, Director General of the European Association of Hotels, Restaurants, Cafés, and Nightclubs (HOTREC).

The event will take place in English and the panel will also be accessible through a live webcast.

Exploring one theme through three lenses

The theme of the tourism panel, "The Knowledge Society and the Future Tourism Professions", will be adressed from three distinct perspectives: the institutional, the educational, and the digital transformation.

In the swiftly evolving landscape of the global labour market, driven by technological innovations, digitalization, and the transition to a low-carbon economy, the initial segment of the panel will address the pressing need to adapt to these changes. The discussion will center on meeting the demands for new skills in the workforce, particularly for the emerging green and digital professions.

The second part focuses on the educational dimension. With a shortage of appropriately skilled workers in the tourism sector, the question arises whether technology and digitalization can be harnessed effectively while preserving the essence of hospitality.

Lastly, the panel will delve into the profound influence of digital transformation on our lives and work. Companies within the sector seek employees with technical and soft skills. Attracting young talent to the field of tourism in the face of potentially less attractive working conditions becomes a pivotal issue, warranting a proactive approach.

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