Social media buzz: Slovenia in the spotlight during Tour de France

Published: 12.7.2023

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Social media buzz: Slovenia in the spotlight during Tour de France

The initial stages of the Tour de France have ignited a number of captivating social media posts, focusing on Slovenia and Tadej Pogačar, a prominent ambassador of Slovenian tourism. Pogačar effortlessly adds a distinctive charm to the event, captivating cameramen and inspiring a multitude of intriguing gestures that quickly escalate into viral memes.

Social media buzz: Slovenia in the spotlight during Tour de France

This week, Pogačar achieved a significant milestone, surpassing one million followers on the popular social media platform, Instagram. Noteworthy profiles contributing to this buzz include the official Tour de France account, the esteemed global TV network Eurosport, prominent cycling media outlets, as well as influential digital content creators such as GCN Racing, NBC Sports Cycling, and Domestique.

Tadej Pogačar's multitalent steals the show

Amidst the Tour de France excitement, Tadej Pogačar's skills extend beyond cycling, showcasing his impressive basketball throw after one of the stages. Even renowned basketball star Luka Dončić couldn't resist a playful Instagram story poking fun at Pogačar's basketball prowess. With media outlets questioning whether Pogačar has done enough to merit an invitation to the national team, discussions surrounding his versatility abound.

Tadej Pogačar: Not just a cyclist, but a florist too?

Remember Miley Cyrus' infectious song, "I can buy myself flowers"? Well, Pogačar gave it an entirely new meaning with a delightful bouquet gesture. The social media frenzy that followed made Miley's chorus seem inadequate as fans playfully rephrased it: "Pogačar can give me flowers!"

Pogačar's Tour de France triumph: Stage 10 victory and bow to adoring fans

The first week of the Tour de France witnessed Tadej Pogačar's crowning moment as he clinched his impressive 10th stage victory. Leaving yellow jersey holder Jonas Vingegaard in the dust, Pogačar's stunning performance earned him an emphatic win with a significant lead. This remarkable achievement ignited social media conversations, with Pogačar and Slovenia emerging as top trending keywords on Twitter.

Pogačar's charisma keeps fans smiling

From day one, Tadej Pogačar has delighted fans with his infectious dances and playful gestures, fueling a wave of creative social media posts. Even during a well-deserved day off, Pogačar's unconventional brunch outing ensured fans remained in high spirits.

STB boosts Slovenia's visibility alongside Pogačar's success

In partnership with Pogačar, the Slovenian Tourist Board (STB) has launched a digital campaign during the Tour de France. The campaign aims to promote Slovenia as a premier destination for outdoor recreation and athlete training.



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