Tadej Pogačar shines at the Tour de France, putting Slovenia in the global spotlight

Published: 7.7.2023

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Tadej Pogačar shines at the Tour de France, putting Slovenia in the global spotlight

As the first exhilarating week of the Tour de France draws to a close, the ambassador of Slovenian tourism, Tadej Pogačar, emerges as a prominent contender for the coveted overall title.

Tadej Pogačar shines at the Tour de France, putting Slovenia in the global spotlight

Tadej Pogačar's remarkable feat of securing his 10th stage win during the French pentathlon has garnered significant attention, ensuring that Slovenia remains a constant topic of conversation across the world's media and social networks. In partnership with Tadej Pogačar, the Slovenian Tourist Board has launched a digital campaign during the Tour de France to promote Slovenia as an exceptional destination for active outdoor recreation and athlete training.

For the past five years, Tadej Pogačar and Primož Roglič, the ambassadors of Slovenian tourism, have consistently captivated us with their exceptional achievements. Their triumphs have propelled Slovenia's name to the forefront of social media rankings and the headlines of renowned international publications, cementing Slovenia's position as a global cycling powerhouse.

Following Primož Roglič's historic victory in Giro D'Italia, this year's cycling summer has exceeded all expectations. The renowned Tour de France, considered the pinnacle annual sporting event, is embracing a Slovenian flair with each passing stage. TV commentators in over 190 countries worldwide consistently emphasize Slovenia's growing status as a cycling superpower. Along the stage routes, enthusiastic Slovenian fans, waving their "I feel Slovenia" flags, contribute to the vibrant atmosphere. Organizers anticipate an even more exuberant display of Slovenian support in the final week, where crucial stages are set to unfold.

Tadej Pogačar emerges as a leading contender for overall victory

A month before the start of the French Pentathlon, the primary question revolved around Tadej Pogačar's fitness following an injury and his ability to endure the three-week race featuring the world's elite cyclists. Alongside Pogačar, Denmark's Jonas Vingegaard from Roglič's Jumbo Visma team emerged as one of the main contenders. In the first week alone, they showcased their prowess, affirming that the battle for the coveted yellow jersey will largely revolve around them.

STB's digital campaign unites Slovenia and Denmark

The Slovenian Tourist Board (STB) has launched a digital campaign during the Tour de France, skillfully connecting Slovenia with relevant cycling content. In a captivating post, the STB creatively linked the two leading favourites, Slovenia and Denmark, despite their contrasting natural and geographical characteristics. This innovative approach showcases the universal appeal of cycling and the power of sport in transcending boundaries.

Slovenian Sports Fans unite during the Tour de France

Continuing their successful initiative from 2022, the Slovenian Tourist Board (STB) once again presents the Sports Fans of Slovenia. This unique sports-tourism platform brings together Slovenian fans and supporters of Slovenian athletes, offering a diverse range of thrilling active outdoor experiences throughout Slovenia during the Tour de France. Through engaging social media content, the STB actively shares topical and captivating posts about Slovenia, its exceptional athletes, and highlights the country as a hub for top-tier sports and remarkable outdoor experiences. Additionally, during TV broadcasts, the STB contributes to fostering a positive fan atmosphere and connects with influential social media profiles to amplify their message.

Join the excitement of fan fever

In celebration of Tadej Pogačar's impressive 10th stage victory in the Tour de France, the official Twitter profile of the Tour de France dedicated a series of posts honouring Pogačar and showcasing the pride and admiration for Slovenia:

We also invite you to read the article about Tadej Pogačar in The Times.

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Global public relations and Marketing
e-mail address: press(at)slovenia.info

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