Slovenian Tourist Board partners with basketball star Goran Dragić

Published: 21.6.2023

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Slovenian Tourist Board partners with basketball star Goran Dragić

For promotional activities, which enhance the image of Slovenia and help improve the visibility of the I feel Slovenia brand, the Slovenian Tourist Board has partnered up with many renowned Slovenian athletes. In 2023, the agreement with top basketball player Goran Dragić was signed.

Slovenian Tourist Board partners with basketball star Goran Dragić

Including basketball on the path to visibility

Slovenia is currently hosting the European Women's Basketball Championship, while its talented basketball players are gearing up for an eventful summer. With upcoming games in Spain, followed by the World Championships in Japan and the Philippines, and November qualifiers for the 2025 European Championships, Slovenian basketball is poised for a busy season. The Slovenian Tourist Board (STB) is already working with Luka Dončić, and this year, in conjunction with the Basketball Federation of Slovenia (KZS), the STB will embark on activities to promote Slovenia as a tourist destination and the I Feel Slovenia brand during the national basketball team's international endeavours. What is more, the STB has recently also forged a partnership with Goran Dragić.

Enhancing promotional impact through elite athlete partnerships

With the aim of strengthening its promotional efforts, the Slovenian Tourist Board has signed an agreement with Goran Dragić, one of Slovenia's most accomplished and recognizable basketball players, and his foundation. Their partnership aims to promote Slovenia as a premier tourist destination throughout 2023. This partnership, similar to those with other esteemed Slovenian tourism ambassadors such as Luka Dončić, Tadej Pogačar, Primož Roglič, Janja Garnbret, and Ilka Štuhec, encompasses social media posts and the creation of inspirational video narratives, enticing visitors to explore Slovenia. Through engaging content shared across various platforms, the Slovenian Tourist Board nurtures connections with its audience, utilizing both the athletes' and its own channels. This synergy positions Slovenia as an outstanding destination for unforgettable active experiences, a host of world-class international events, an ideal venue for athlete trainings and rehabilitation, a country with exceptional sports infrastructure and skilled professionals, and a land of champions.

Goran Dragić - A tale of perseverance and triumph

Goran Dragić, the renowned Slovenian basketball prodigy, has become a symbol of Slovenia's prowess, transcending borders with his remarkable achievements. His extraordinary journey exemplifies the power of hard work, dedication, and continuous growth in surpassing limitations. Starting his basketball career at Ilirija in Ljubljana, he later made his mark at Slovan before embarking on a successful stint at Murcia in Spain. Upon his return to Slovenia, he donned the Olimpija jersey, captivating everyone with his exceptional skills and swiftly earning a path to the NBA. Throughout his illustrious career, Goran Dragić has earned numerous accolades, solidifying his status as one of Slovenia's most iconic athletes.

The opening of the revitalized basketball court in Murska Sobota

On Wednesday, June 21, Murska Sobota witnessed the grand unveiling of the fifth Goran Dragić outdoor basketball court. The Goran Dragić Foundation, in partnership with the Municipality of Murska Sobota, Primary School I Murska Sobota, and the #podamdaigram project, has undertaken the court's renovation. The Slovenian Tourist Board has been among the organizations supporting this initiative. As part of the event, the Foundation has also presented three custom-made basketball wheelchairs to members of the Slovenian wheelchair basketball team. This was procured in partnership with the Slovenian Paraplegics Association.

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