Next week will be marked by the Tour of Slovenia

The Slovenian Tourist Board, in partnership with the organiser of the race, Adria Mobil Cycling Club, has made a significant contribution over the past six years to raising the international profile of the race, Slovenia and the destinations hosting the starts and finishes of the stages. Over the recent years, The Tour of Slovenia has been watched by more than 46 million spectators only on Eurosport. This year, the race will be broadcast on both Eurosport and TV Slovenia for 2 hours every day. More than 10 million spectators are expected to watch the race on TV.

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From the end of the Giro D'Italia until the beginning of the Tour de France, the two biggest cycling races in the world, the STB is also advertising Slovenia on Eurosport as a destination for active outdoor holidays and a sporting country, as well as the 10 destinations hosting the starts and finishes of this year's Tour of Slovenia. The STB's TV advertising is complemented by digital advertising on eurosport.com and digital content marketing on its own digital channels.

The 10 hosting destinations will be featured in TV broadcasts on Eurosport with special promotional videos highlighting Slovenia's beauty, active adventures and natural and cultural attractions. 

Destinations and fans cannot wait for the Tour of Slovenia to start

The destinations hosting the starts and finishes of the five stages of the Tour of Slovenia are already organising various recreational and fan activities, which will culminate between 14 and 18 June. With cycling competitions for the youngest, creative workshops and a number of accompanying activities, fans will enjoy the Tour of Slovenia all day long. Last year, the Slovenian cycling fan fever peaked on the climb to Velika Planina, when more than 80,000 fans gathered. This year's royal stage of the Slovenian Pentathlon will take place on Saturday, 17 June 2023, on the stage from Ljubljana to Kobarid, finishing with the legendary climb to Kolovrat.

Beat the best cyclists in the Tour of Slovenia

All passionate cyclists can try one or all of the 5 stages of the Tour of Slovenia, ahead of the professional road cyclists. You can share your photo highlights and times on the Strava club Cycling fans of Slovenia and boost the fan atmosphere.

Strava club Cycling fans of Slovenia

The 2nd National Cycling Conference

The Ministry of Environment, Climate and Energy, in cooperation with the Ministry of Health and the Municipality of Celje, are preparing the 2nd National Cycling Conference, which will take place on 12 and 13 June 2023, at the National House in Celje. The first day of the conference will be dedicated to cycling as one of the most important steps towards the decarbonisation of society. The opening lecture will be given by renowned neurologist Prof. Dr. Zvezdan Pirtošek. The second day will be mainly health oriented. They will talk about the "obesogenic" environment and the importance of reducing sedentary lifestyles.
 

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