I feel Slovenia Night in Dallas was a major success

The pinnacle of the two-day event in Dallas was the NBA basketball game between the Dallas Mavericks and the Chicago Bulls, entitled 'I Feel Slovenia Night'. The event was organised by the STB, together with the Government Communications Office (UKOM) and Tourism Ljubljana, to promote Slovenia with on-court and courtside advertising. The arena was coloured green, two promotional videos of Slovenia were screened during the match, and fans in the arena were able to learn about Slovenia through a quiz and at the promotional and exhibition area in the American Airlines Center. During the game, world-famous Slovenian acrobats Dunking Devils entertained the visitors, together with Ljubljana's mascot, the Dragon. Fans also received green "I feel Slovenia" scarves with the Dallas Mavericks logo.

The I feel Slovenia night was part of a broader two-year partnership between the STB and the Dallas Mavericks, under which the STB promotes the I feel Slovenia national brand at 60 Dallas Mavericks home games in the NBA in 2023 and 2024, as well as a digital campaign to promote Slovenia through the club's communication channels.

For more photos of the event, visit the online media centre.

Visit

Cover photo by Rok Mlinar

Back to news