Maribor among the top 3 European destinations in 2023

Published: 16.2.2023 More info

Back to news

Maribor among the top 3 European destinations in 2023

Maribor was awarded the excellent 3rd place in the Best European Destination 2023 competition and was named Europe's Best Culinary Destination. The Styrian capital received more than 68,600 votes and beat tourist icons such as Vienna, London, Copenhagen and Prague, and among the culinary destinations, Rome, Porto and Paris.

Maribor among the top 3 European destinations in 2023

Warsaw was named the best 2023 European destination, followed by Athens in second place and Maribor in third place. A total of 686,244 votes from 178 countries were cast on Europe's most visited tourism website 48% of the votes came from within Europe and 52% from outside Europe. Maribor received the most votes from the UK (28% of the votes), the USA (13%), Germany (11%), Austria (9%), France (6%) and Italy (5.4%). 

The destinations will be included in the iintensive international promotional campaign in the prestigious media such as Forbes USA, Condé Nast Travelers, National Geographic, Corriere Viaggi, Yahoo and Geo. The potential reach of the European Best Destinations platform is over 400 million travellers and members of the interested public with an estimated marketing value of over €1.6 million.

The very first article, which resulted from this major success, is the article in Forbes by Cecilia Rodriguez: "The picturesque natural scenery offers endless opportunities for hiking, biking, skiing, and other adrenaline-bosting sports."

Read the article

During the voting for the European Best Destination, the Maribor Tourist Board ran a digital campaign "Vote for Maribor", inviting a broad base of tourism stakeholders and partner organisations to support the vote. The overarching message of the campaign "Maribor is the best destination in 2023" was used with an attractive and entertaining promotional video to encourage people to visit the European Capital of Culture, the city of the Guinness World Record oldest vine and a great gastronomic and outdoor destination.


More information

Back to news


Global public relations and Marketing
e-mail address: press(at)

Sign up for the Trade News

Be up to date about what’s happening in Slovenian tourism. By subscribing to our newsletter you will receive the latest trade news in the field of tourism and other current information on a monthly basis.

Share with friends