Follow inspiring posts about Slovenia on Pinterest

Published: 4.1.2023 More info

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Follow inspiring posts about Slovenia on Pinterest

For the past seven years, the STB has been attracting new visitors to its Feel Slovenia profile on Pinterest, which has more than 5,000 followers and reaches up to 200,000 users.

Follow inspiring posts about Slovenia on Pinterest

Pinterest is one of the largest platforms with 445 million monthly active users. It is becoming increasingly popular among Generation Z, with a 40% annual user growth. 

Compared to other platforms such as Instagram, Facebook and TikTok, Pinterest users often turn to the platform when they are looking for ideas, inspiration or useful information. For example, those interested in travel-related content are looking for new destinations to visit, travel guides with useful information and other tourism-related ideas. Data also shows that sustainable tourism-related content is becoming increasingly popular among Pinterest users, with the platform seeing up to 200% annual growth in searches on train travel (Source: Pinterest Predicts 2023)

The Slovenian Tourist Board's Feel Slovenia profile on Pinterest aims to reach both users who are already planning to visit Slovenia and those who are still looking for the next destination to add to their bucket list. The aim is to introduce not only iconic landmarks but also lesser-known destinations around the country. The most popular content often includes various lists with different activity ideas, attractive accommodation and unique experiences. This type of content is often saved in boards that users create during the planning process, and which they often refer to during their visit to Slovenia itself.

The Feel Slovenia profile on Pinterest is already followed by more than 5,000 followers and monthly reaches up to 400,000 Pinterest users. Posts are also translated into German, Italian and French, as 18% of the followers come from Germany and Austria, and 12% from Italy.

In 2022, the Feel Slovenia Pinterest profile recorded 2.2 million organic post views and reached more than one million users. Compared to 2021, Pinterest produced 13% more visits to the website.

The STB also advertises on Pinterest as part of the Global Digital Campaign, where more than 57,000 clicks on ad creatives were recorded in 2022.

Feel Slovenia profile

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Global public relations and Marketing
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