Activation campaign in partnership with Jumbo Visma
Activation campaign in partnership with Jumbo Visma
Also this year, the Slovenian Tourist Board, together with the Dutch cycling team, Jumbo Visma, designed a number of activities to raise the visibility of Slovenia as a tourist destination. One of them is the activation campaign that took place this week.
Jumbo Visma, which is the team of our ambassador and great cycling ace Primož Roglič, reports about Slovenia on their social networks and e-newsletter throughout the year. In July, their youth team trained on the slopes of Rogla, while this week an activation campaign took place. It was prepared in close cooperation with the Slovenia Green Consortium and the Goodplace Institute and includes a prize game for all lovers of sports, wellness and Slovenia.
The lucky winner will be awarded a new Slovenia Green Wellness Route cycling weekend package for two persons. This combines Slovenia's hard-to-desire features: fantastic cycling, a sustainable way of traveling, exceptional cultural diversity, superb gastronomy, relaxation in the best natural and world-famous spas. The route leads you along the outskirts of the Kamnik-Savinjske Alps and then turns east towards Maribor and the Pannonian region, which is a rather flat part of the country, and continues south past the longest Slovenian river, Sava. It starts and finishes in the capital, Ljubljana.
Contacts
Global public relations and Marketing
e-mail address: press(at)slovenia.info
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