How a minor typo has resulted in Slovenian Tourist Board winning 7, not only 4 "bears" + a diamond award
Last week, we were thrilled to hear that Slovenia won as many as 5 awards at The Golden City Gate Competition, i.e. four "bears and a diamond award. This week, the organisers informed us that there was a mistake and that all of our projects got awarded. What a success!
The Golden City Gate expert commission awarded Slovenian Tourist Board with as many as eight awards (one diamond, three gold and four silver) for the innovation and success of tourism campaigns and communication tools. Thus, all of the STB's projects that were applied also got awarded. In recent years, the STB has received a total of 21 awards, including the highest award presented at the festival, the diamond award. This is a further confirmation of the high competitiveness of STB's promotional tools and campaigns at the global level, and a great motivation for employees.
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