In 2021, the slovenia.info portal was visited by almost 3 million users, which is 48 percent more than in 2020 and more than 12 percent more than in 2019.
The slovenia.info portal was visited by almost 3 million users in 2021, which is 48 percent more than in 2020 and a good 12 percent more than in 2019. Of these, 75 percent were new users and 25 percent were those who visited the portal already in the past. 8.5 million page views were recorded last year, which is 28 percent more than in 2020. The most visited were the pages with the up-to-date information regarding Covid-19 and safety recommendations for traveling to Slovenia, the home page and the landing pages of the digital campaign.
Most users of the www.slovenia.info portal last year were from Italy, Slovenia, Germany and Austria, followed by France, the USA, the United Kingdom, Switzerland, Hungary and Spain. The share of mobile users of the portal continues to increase, amounting to 68.5 percent in 2021, followed by desktop users (28%), and 3.5% tablet users. More than half (56%) of site visits were made through organic search, and 20% through paid advertising.
Among the most visited contents on the portal, which were not related to paid advertising, in addition to content with useful information with regards to Covid-19 situation and safety guidelines and home pages in all language versions, were also contents with top sights, Soča Valley, spas and health resorts, Triglav National Park and content on hiking in Slovenia. Among the most read stories were stories about the Triglav National Park (in German), the most beautiful villas and homesteads with a swimming pool, the most beautiful cycling routes and Michelin restaurants in Slovenia.
As part of the global digital campaign, the most visited landing pages were related to spas and health resorts and cities and culture (for the Italian and German markets).
The most visited page, related to the current information regarding the epidemiological situation in Slovenia and safety guidelines for safe travel, achieved more than 1.3 million views. The site contains up-to-date information regarding border crossings, testing sites, current measures in public places and national and European applications related to border crossing and safe and healthy travel. The highest number of visits to the site was during the summer holidays, and most users came from nearby markets (Italy, Germany, Austria). They were most interested in information regarding border crossings. 94% of visitors came to the site on the basis of organic search engines (86%) and direct traffic (8%).
From September, visitors to this site can sign up to receive notifications of significant changes that may affect the arrival of foreign tourists in Slovenia. Currently, 4,700 users are registered to receive notifications regarding the epidemiological situation. During this time, 5 emails were sent in English, German and Italian. The average opening of these messages is very high, more than 50%.
In addition to messages for registered users regarding the epidemiological situation in Slovenia, in 2021 89 press releases, 52 newsletters for professional public in Slovenian language and 40 Stories from Slovenia newsletters were sent in three to four language versions per month (English, German, Italian, occasionally Slovenian). In addition, 31 press releases and 26 News from Slovenia newsletters were sent to foreign journalists. We also sent 10 gastronomic newsletters, 9 newsletters for the foreign professional public (Trade News), 19 notices for foreign travel organizers, and 33 messages with the content of development, research and cooperation of tourist destinations.
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The General Terms and Conditions determine the conditions and manner of using the Slovenian Tourist Board’s Media Library services. In the Media Library, users have at their disposal high-resolution photos and audio-visual recordings of the products and services offered by Slovenian tourism, which are to be used solely for non-commercial purposes as defined below.
General rules of application
Registration is required to use the Media Library’s services. Registration is available to any legal entity in the Republic of Slovenia and abroad, regardless of their legal form, whose activities involve marketing, promoting and presenting Slovenia as a tourist destination.
Photos and audio-visual recordings (hereafter: materials) may be used free of charge for all non-commercial publications that constitute promotion of Slovenia as a tourist destination, abroad or in the Republic of Slovenia, in accordance with these General Terms and Conditions.
The right to use the materials is not limited in terms of time or place (the use is permitted in Slovenia and other countries) unless a restriction relating to location and duration of use is specifically provided for an individual item of material.
The Slovenian Tourist Board reserves the right to revoke a user’s right to use certain materials at any time.
The rights acquired based on these General Terms and Conditions may not be transferred to third parties.
Citing the source and authorship
Photos and audio-visual recordings may only be used with consistent citation of author/co-authors and source: www.slovenia.info.
Rights of use
A registered user of the Media Library shall obtain the following non-exclusive economic rights to use the downloaded photos and audio-visual recordings:
the right of reproduction and distribution,
the right of making available to the public,
the right of public presentation,
the right of including photos in other copyright work.
The above rights refer to all forms of non-commercial and free-of-charge online posts, print media, audio-visual media services and other communication channels, regardless of the type of media (print, digital), which includes:
Digital catalogues, e-magazines, newsletters (solely for the purposes of free distribution);
Publication in print and other media that report on the Slovenian tourism products and services or promote Slovenia as a tourist destination;
Use on social media as part of organic posts (reporting on an event, press releases (solely unpaid posts);
Printed promotional materials, prospectuses, leaflets, brochures (solely for the purposes of free distribution);
Promotional events in the Republic of Slovenia and abroad (e.g., tourism fairs, exchanges, workshops, presentations, etc.) that are exclusively or predominantly intended to promote Slovenia as a tourist destination.
The above forms of use include solely a free-of-charge form of using materials for the purposes of promoting tourism activities and services in the Republic of Slovenia or presenting Slovenia as a tourist destination.
Prohibited forms of using materials/commercial use of materials
Using materials for commercial purposes, such as reproduction on postcards, T-shirts, books, magnets, embedding audio-visual inserts in one’s own promotional materials, all forms of external advertising (stationary billboards, digital advertising, etc.), use in advertisements unrelated to the promotion of Slovenia as a tourist destination, use on websites that are not intended to present Slovenian tourism products and services and similar activities, is not included in these General Terms and Conditions and is prohibited.
It is strictly prohibited to use materials on media and distribution channels that are marketed or sold to users (books, school textbooks, other commercial publishing, calendars, postcards, fast-moving consumer goods (clothes and other products), advertising of non-tourism products and services, reproduction of materials on vehicles, etc.).
Using audio-visual materials is allowed only in the unchanged form available in the Media Library. Transformations, adaptations, clips, embeddings, and instances of using individual shots in one’s own audio-visual works, even if intended for promotional purposes, is prohibited.
Breaches of General Terms and Conditions
Any breach of economic and/or moral rights of the authors of photographs or audio-visual recordings may constitute a criminal offence and may result in substantive and damage liability of the user.
The entity breaching copyright pertaining to the material shall reimburse the Slovenian Tourist Board for all the damage incurred to it due to the breach of rights.
The Slovenian Tourist Board shall not be liable for any use of photos and video recordings that is contrary to these rules. The user of the material shall be entirely responsible for the content and manner of use.
General provisions
These Media Library General Terms and Conditions shall apply for all instances of using the material unless the Slovenian Tourist Board and user agree on special terms of using the material in advance and in writing for a specific instance of using the material.
These General Terms and Conditions shall be subject to occasional amendments. Upon the user’s publication of the material, the version of the General Terms and Conditions that is current at that particular time shall apply for the use of materials. If the user disagrees with the amendments made to these General Terms and Conditions, they shall immediately cease using the material and remove it from all media and other communication channels.
Alma is a ChatGPT-based virtual travel guide designed to help you find information and inspiration for your next visit to Slovenia. She is full of ideas for great experiences, knows Slovenian destinations and the variety of activities you are particularly interested in, so she can offer you personalised content and inspiring stories available on the official slovenia.info tourism portal.
Our virtual advisor was inspired by the intrepid world traveller Alma M. Karlin; therefore, we named her ALMA.
For an optimal experience, we suggest talking to Alma as a real interlocutor, mentioning the destination you are interested in, the activities you want to experience and when you want to visit Slovenia.
All information provided by Alma is for information purposes only and may contain limitations and errors.
The solution is based on ChatGPT technology, which is owned by OpenAI, and programming upgrades from our partner, Creatim d.o.o.. The content of conversations is retained for 30 days. Access to the content of conversations is limited to authorised persons of the Slovenian Tourist Board and the company Creatim d.o.o., who may process this content solely for the purpose of user support, optimisation, statistical analysis and further development of the Alma service. For the purpose of formulating Alma`s responses, user queries are forwarded to OpenAI servers located outside the EU. The data are encrypted before transmission and when saved to OpenAI servers. OpenAI guarantees compliance with GDPR standards and global best practices in data protection when processing data. Please do not enter your personal information (name, surname, email, phone number, etc.) in the chat window.
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E-mail: info@slovenia.info
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Phone: +386 1 5898 550
Email: info@slovenia.info
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Email: info@slovenia.info
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