A sustainable note of "50 for 50" project by ultramarathon swimmer Martin Strel in Dubai

Published: 9.12.2021

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A sustainable note of "50 for 50" project by ultramarathon swimmer Martin Strel in Dubai

With a symbolic 24-hour swim in Dubai Water Canal, Martin Strel draws attention to the civilizational importance of a sustainable attitude towards clean waters.

A sustainable note of "50 for 50" project by ultramarathon swimmer Martin Strel in Dubai

Martin Strel, ultramarathon swimmer and holder of five Guinness World Records, best known for swimming the Amazon (5,268 km), Yangtze (4,003 km), Mississippi (3,797 km), Danube (3,004 km) and Parana (1,930 km) will this time present the "50 for 50" project in Dubai and again pushes the boundaries of the possible. The project is part of a wider celebration of the 50th anniversary of the United Arab Emirates. On this occasion, Strel will for 24 hours swim along the Dubai Water Canal, which is considered the most famous waterway in Dubai and measures 50 km in lenght. The route starts at the famous Burj Al Arab and runs all the way to the Etihad Museum. No one had swum it in one go before. On this occassion, Martin Strel will also draw attention to the civilizational importance of a sustainable attitude towards clean waters and announce a major project he is preparing for the next year: World Swim.

"I swim for the environment, friendship, peace and clean waters." (Martin Strel)

Promotional activities started on December 7, at the Slovenian pavilion within the EXPO. This was followed by a short presentation in the business part of the pavilion on December 9, 2021 at 11 a.m., followed by an interactive event. Tomorrow, on 10 December, Martin Strel will head on an almost uninterrupted 24-hour swim.

The event, which draws attention to the civilizational importance of a sustainable attitude towards drinking water, is an exceptional opportunity for increasing the visibility of Slovenia. Slovenia is the first green country in the world and one of the most water-rich countries in Europe, boasting drinking water of incredible quality. It is also worth mentioning that Slovenia is the first European country to include the right to water in its constitution, emphasizing the special connection and respect for this fundamental natural wealth. The participants of the Green Day of Slovenian Tourism in 2019 also signed the initiative of the Slovenian Tourist Board for the protection of water as one of the greatest treasures of Slovenia. Thus, the importance of clean drinking water in the field of tourism was also emphasized.

Within the broadcast of the 24-hour swim, a promotional video about Slovenia will be shown, presenting Slovenia as a boutique, safe, diverse and sustainable tourist destination worth visiting 365 days a year. The event was also joined by the Slovenian Tourist Board, which financially and in terms of contents supported this incredible project, which will further strengthen the visibility of Slovenia, both in terms of sustainable tourism and in terms of top sporting achievements as well as highlight that Slovenia is the land of active experiences in nature and many diverse opportunities for water experiences.

You can follow the event at the following links:

http://www.martinstrel.com

https://martinstrel.com/50-for-50-dubai-water-canal

https://www.facebook.com/martinstrelfan

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Global public relations and Marketing
e-mail address: press(at)slovenia.info

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