Another gold for STB's promotional video at the ITFF Turkey 2021

Published: 4.6.2021

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Another gold for STB's promotional video at the ITFF Turkey 2021

The STB's "Time to #stayhome. Turn to nature and dream” video story won another gold award. This time at the International Tourism Film Festival Turkey 2021 awarded in Cappadocia.

Another gold for STB's promotional video at the ITFF Turkey 2021

The International Tourism Film Festival Turkey took place between June 1st to 5th in Cappadocia. A stunning Award Ceremony held at the Ruins of Paşabağları, closed the 6th edition of the festival, revealing more than 30 awards in 6 thematic categories: Tourism Destinations City, Region and Country, Tourism Products, Tourism Services, and Independent Travel Videos. Notable tourism brands, creative agencies and filmmakers from 14 countries were awarded: next to Slovenia, also Australia, Austria, Denmark, Greece, Italy, Japan, Lithuania, Mexico, Portugal, South Africa, Spain, Ukraine, andUnited Kingdom. 

With the "Time to #stayhome. Turn to nature and dream" video, published in April 2020, the STB invited social media followers from abroad to dream about Slovenia and plan a visit in the future. The main message of the video was #StayHome so we can #TravelTomorrow. The emotional address instilled hope that we will soon be able to enjoy the natural beauties of Slovenia again. The video, prepared during the spring wave of the epidemic, used footage created for the Slovenia Green video, which shows Slovenia as a green destination with an emphasis on sustainable messages about green Slovenia.

With a video that reflects the values ​​of the I feel Slovenia brand, followers from abroad were invited to dream about Slovenia and plan a visit in the near future with a positive communication and a thoughtful story. Such awards and recognitions strengthen the recognition of Slovenia as a green, sustainable boutique destination. Following the official announcement on Feel Slovenia's social channels, the video just a few days it organically reached more than 300,000 online users. Basketball star and ambassador of Slovenian tourism Luka Dončić also shared it with fans on his personal Instagram and Facebook profile. The positive message of the campaign was echoed in many outstanding responses written in the comments by followers from all over the world:

"Definitely the most beautiful country in the world. ❤ I can't wait to visit it again"
“I visited Slovenia last summer and the video reminded me of the extraordinary moments I spent there. Such an amazing green country! "

"Once I found my love here, but it did not last. But the love for green Slovenia will remain forever."

The winning video was created by the production house TENT, headed by the internationally renowned photographer Ciril Jazbec. The video features scenes of relaxed and in-depth contact with the grassy ground, water, trees and local traditions, offering a picture of the future we want to return to. TheSTB's campaign #StayHome, #TravelTomorrow stood out among the multitude of other inspirational campaigns for its meditative atmosphere and sincerity.

The video already won several awards: among the latest is the first place at the ITFF competition in Africa. Previously, it also won the first place in the ETC-CIFFT 2020 competition among the participating European national tourism organizations for the best videos in the travel industry and The Golden City Gate Award at the ITB Berlin.

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Global public relations and Marketing
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