I Feel Slovenia – My Way digital campaign in 18 markets of Slovenian tourism

From the end of May to November, the STB will carry out intensively targeted advertising as part of the I Feel Slovenia – My Way global digital campaign in 18 key markets of Slovenian tourism (Germany, Austria, Italy, Switzerland, Hungary, Czech Republic, Poland, Slovakia, Great Britain, France, Belgium, the Netherlands, Denmark, Sweden, Finland, Russia, USA, Canada). Advertising will take place on various digital channels with the greatest reach, with an emphasis on key products of Slovenian tourism. The STB has also carried out a transitional campaign on social networks for nearby markets – in Italy, Austria, Germany and Croatia. In some nearby and key markets, advertising also takes place on the most important TV stations, in general and specialized print media and in outdoor areas.

The STB also participates in the ETC's projects, including in the European Global Campaign, which promotes Europe as a travel destination in remote markets and in the Open up to Europe campaign within  the EU markets.

STB also nourished partnerships with renowned foreign media and influential people, who regularly publish interesting and resounding articles on Slovenian tourism, and conducts press trips and offers support to production media teams for editorial content about Slovenia. Also the partnerships with renowned and influential organizations such as The World's 50 Best Restaurants, Michelin Guide, Lonely Planet and others are still in place. Partnerships with sports ambassadors for the promotion of Slovenia abroad, such as Primož Roglič, Tadej Pogačar, Luka Dončić, Ilka Štuhec, are also extremely important.

The STB also helps promote Slovenian tourism within its own digital platforms. The central Slovenian tourist portal www.slovenia.info records 6.6 million annual visits, while 10 Feel Slovenia social network channels already have 1.7 million followers. There are as many as 76,000 subscribers to the newsletters for the B2C target audience.

To help the Slovenian tourism industry, the STB has also published three public tenders: for leading destinations, receptive tour operators and agents on foreign markets, and licensed tourist guides.

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