Live(ly) in foreign markets: key activities of the STB abroad

in addition to numerous virtual exchanges and presentations, live events are already taking place in foreign markets. In May, the STB and the Slovenian tourism industry participated in the FITUR tourism fair in Madrid and the ATM in Dubai, for June, the participation in the WS in Zagreb is planned. From January to June, the STB participated in a total of 41 virtual exchanges and meetings with 2142 participants, 2350 meetings and over 22,000 interactions. As a respond to the restrictions due to the new corona virus, the STB last year developed new business virtual events called Feel Sloveni@ Business Date and Feel Sloveni@ webinars. On 1 June, it will launch a new educational platform, Feel Sloveni@ on-line trainings, on the basis of which it will now certify foreign travel agents and tour operators, who will obtain the title of I feel Slovenia certified expert.

In the coming months, the STB will also represent Slovenian tourism in the context of major international events, such as EXPO 2021 Dubai and the Beijing 2022 Olympics.

In Slovenia, professional business events are planned for the second half of the year, such as the Slovenian Incoming Workshop, which will take place in September in a new, hybrid format. The implementation of a tourism panel within the BSF is also planned, as well as the Days of Slovenian Tourism, the European Tourism Forum and the general meeting of the European Travel Commission (ETC). In May, as part of the European Region of Gastronomy 2021 activities, the international event Spring Into Recovery and the traditional Green Day of Slovenian tourism took place.

In order to promote Slovenia as a country of active experiences and an excellent organizer of major sporting events, the STB has participated in high-profile sporting events, such as the 2021 Biathlon World Championships in Pokljuka, Giro d'Italia, the Tour of Slovenia and Giro d'Italia cycling races, the UEFA European Under-21 Championship and others.

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