The time is now – for safety, trust, sustainability and authenticity

Published: 27.5.2021

Back to news

The time is now – for safety, trust, sustainability and authenticity

Researches by the European Travel Commission (ETC), the World Tourism Organization (UNWTO) and Euromonitor show that in relation to travel, the current period is shaped by safety, trust in travel, travel close to home, sustainable management, flexibility and booking time, the fusion of digital and real. The guarantee for such experiences in Slovenia is the content communication platform and the GREEN & SAFE label.

The time is now – for safety, trust, sustainability and authenticity

The GREEN & SAFE label emphasizes high hygiene standards, protocols and sustainable recommendations for tourism providers and destinations with the aim of increasing guests' trust in Slovenia as a safe green tourist destination. Currently, there are already more than 800 users of this label, which is also the reason why Slovenia has obtained the possibility of using the global Safe Travels safety sign from the World Travel and Tourism Council (WTTC).

Holidays in Slovenia are healthy, safe and above all very green, which is confirmed by the Green Scheme of Slovenian Tourism, the national certification program, which combines all efforts for sustainable tourism development at various levels under the umbrella brand Slovenia Green. Together with the new Slovenia Green certificate holders, which were announced last week on the occasion of the World Bee Day, now 163 destinations, accommodation, travel agencies, nature parks and sights, together with the first announced green restaurants and beach, provide and offer unique sustainable experiences. The Slovenian Green Tourism Scheme also inspires other European tourist providers, which is why the European Travel Commission (ETC) has started to lay the foundations for the establishment of European national models for promoting the sustainable development of tourism.

Slovenian tourism offers many unique authentic stories and experiences that cannot be found anywhere else. Among them are 17 certified experiences that, under the Slovenia Unique Experiences quality brand, inspire and support the story of Slovenia as a green boutique destination and the I feel Slovenia brand.

Back to news

Contacts

Global public relations and Marketing
e-mail address: press(at)slovenia.info

Sign up for the Trade News

Be up to date about what’s happening in Slovenian tourism. By subscribing to our newsletter you will receive the latest trade news in the field of tourism and other current information on a monthly basis.

Share with friends

Add to favourites Share on Facebook Share on Twitter Share on LinkedIn Share on Vkontakte Recommend to a friend