The new video on Slovenia's green gastronomy wins the first award at FITUR Travel Video Competition 2021

Published: 21.5.2021

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The new video on Slovenia's green gastronomy wins the first award at FITUR Travel Video Competition 2021

The newly launched video on Slovenia's green gastronomy has already received great attention from the international professional public. Today, it won in the Best International Video Promotion a Tourism Product at FITUR 2021. Among the finalists in the Best International Video Promoting a City FITUR 2021 category was also the promotional video of Bled.

The new video on Slovenia's green gastronomy wins the first award at FITUR Travel Video Competition 2021

The new video promoting Slovenia's gastronomy, which came out earlier this week, was already presented at FITUR Travel Video Competition 2021 in Madrid. Among the 85 entries, an expert jury consisting of international experts in the fields of journalism, marketing, audio-visual communications, tourism and advertising selected 72 suitable for the competition. Today, at the video announcement of the awards, the video won first place in the category of the Best International Video Promoting a Tourism Product FITUR 2021.

Among the finalists in the Best International Video Promoting a City FITUR 2021 category was also the promotional video of Bled entitled "Come to Bled, we are already here", which was created in partnership with three former top local athletes, hockey player Tomaž Razingar, rower Jani Klemenčič and cross-country skier Katja Višnar.

As the new video showcases, the unique advantage of Slovenian chefs is their privileged access to local ingredients. Slovenian culinary philosophy is based on the principle ‘from the garden to table’ and this is reflected in the close relationships between chefs and local producers, as well as the deep connections between Slovenian landscapes and traditional culinary experiences.

Through the video, viewers will get to know the character and life of all six owners of a coveted Michelin star (Hiša Franko, two Michelin star Restaurant,  Hiša Denk, Atelje Restaurant, Vila Podvin, Dam Restaurant and Gostilna pri Lojzetu, all one Michelin star Restaurants), and explore how their relationships with local producers help define and inspire their world class culinary creations. Chefs Ana Roš, Gregor Vračko, Jorg Zupan, Uroš Štefelin, Uroš Fakuč and Tomaž Kavčič are all presented in the video with the opportunity for viewers to share their vision, dedicated work, passion and love for food and the environment.

The video offers an insight into why it is the perfect choice for a culinary adventure holiday, and also explores the close connection between first time Michelin stars awarded chefs, producers and the natural world. A dedication to sustainability in all areas have led to Slovenia having been named European Region of Gastronomy 2021 as well as being recognised as one of Europe’s most exciting new culinary capitals.

The video was created in collaboration with the Slovenian Tourist Board with renowned National Geographic photographer and director Ciril Jazbec, internationally renowned director of photography Sven Pepeonik and food stylist Gruša Zorn.

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