The GREEN&SAFE label: Commitment to responsible, green and safe tourism in Slovenia

Published: 25.3.2021

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The GREEN&SAFE label: Commitment to responsible, green and safe tourism in Slovenia

In recent months, Slovenian Tourist Board (STB) has received an excellent response from Slovenian tourist providers with regards to the use of GREEN&SAFE label. So far, more than 600 tourist providers have obtained it.

The GREEN&SAFE label: Commitment to responsible, green and safe tourism in Slovenia

Slovenia is a green and safe country in the heart of Europe. Moreover, the country is considered one of the most sustainable and trustworthy in the world. The global epidemic has shaken our everyday lives and world's tourism as well. This is why, Slovenian Tourist Board has developed responsible travel standards that offer an upgrade of sustainable practices with a new responsibility to local communities and guests, aiming to become the common key to an even greater reputation and competitive advantage of Slovenia as a tourist destination. They are communicated with the GREEN&SAFE label.

According to a survey conducted among the Slovenian tourism industry, the promotion of Slovenia under the GREEN&SAFE label is considered one of the key promotional activities in 2020. More than 5,000 representatives of the tourism industry viewed the content published on the www.slovenia.info. The use of ready-made communication tools (among them also the RESPONSIBLE TRAVEL STANDARDS OF SLOVENIAN TOURISM manual) and the Green&Safe label can be seen in most of the 35 leading destinations and many tourism companies. More than 500,000 users have read the general Green & Safe contents, published on www.slovenia.info, and prepared with the aim of strengthening the trust of guests for a re-visit to Slovenia.

Let us recall: Slovenia was one of the first countries in the world to receive the Safe Travels Stamp from the World Travel and Tourism Council (WTTC), which prove the compliance with standardized global hygiene protocols for safe travel.

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Global public relations and Marketing
e-mail address: press(at)slovenia.info

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