The Green&Safe Responsible Travel Standards communication platform receives silver at The Golden City Gate Awards

GREEN & SAFE is a communication platform of responsible travel standards communicating the sustainable orientation and commitment of Slovenian tourism, upgraded with safe travel standards. The Responsible Travel Standards handbook and the GREEN & SAFE label, which were launched in May 2020 by the STB in the partnership with the Ministry of Economic Development and Technology, the Chamber of Tourism of Slovenia and the National Institute of Public Health, has had a positive response in the Slovenian tourism industry and thus significantly contributed to the importance of providing safe tourist experiences. At the same time, it has also ensured unified communication of all stakeholders about safe and sustainable Slovenia. Slovenia was one of the first countries in the world to receive confirmation that the set guidelines are in line with the guidelines of the World Travel and Tourism Council (WTTC). Last year, more than 5,000 users read the expert recommendations published on www.slovenia.info, while more than half a million users read the content on the webpage, which have been prepared with the aim of strengthening the trust of guests for revisiting. Thus, all tourist destinations and tourism service providers, which carefully follow the recommendations and measures of the National Institute of Public Health and follow the sustainable and responsible recommendations of the GREEN & SAFE communication platform, are invited to upgrade their efforts this year as well. More information is available here.

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