Strengthening the image of sustainable and responsible destination: GREEN & SAFE

Even before the pandemic, the STB formulated the development of sustainable tourism, which offers an answer to global tourism challenges and the sustainable competitive development of Slovenian tourism even in these difficult times. The STB will continue to upgrade sustainable development and continue with the activities of presenting Slovenia as an established sustainable destination. Even greater emphasis than before will be given to ensuring safety and health and the development of tourist offer and products based on contact with nature.

The Green Scheme of Slovenian Tourism will continue to be a central tool for the development of sustainable tourism in Slovenia. It will be upgraded in the field of health and safety with additional criteria, instructions and assistance for destinations. The scheme has been recognized by the European Travel Commission as the most appropriate tool for the development and sustainable tourism in Europe. According to the Slovenian model, guidelines for the establishment of a European sustainable scheme are being prepared.

With the aim of developing tourism products of higher added value, the STB continues to certify Slovenia's innovative unique experiences with the Slovenia Unique Experiences brand. In 2020, it created the Green & Safe brand, which presents tourist providers with safe and attractive experiences in Slovenia that respect hygienic safety standards during the pandemic.

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