Great media coverage and social media exposure

Published: 1.2.2021

Back to news

Great media coverage and social media exposure

New, especially digital, promotional campaigns will be launched as soon as the situation allows. Furthermore, activities on the Feel Slovenia social networks have also been intensified.

Great media coverage and social media exposure

The STB has been preparing new, especially digital, promotional campaigns, which will be launched as soon as the situation allows. Furthermore, activities on the Feel Slovenia social networks have been intensified, which has helped maintain and strengthen relations with target markets and target groups in these different times. The Feel Slovenia social networks, which already have a total of 1.7 million followers, set a new record in 20204.6 million interactions. As many as 5,635 posts and 901 stories were recorded on eight social media channels, with an emphasis on adapting communication to current conditions. Also the content of was adjusted to the situation. It recorded 2 million visitors and 6.6 million page views in 2020.

The STB's video wins the European award

The Slovenian Tourist Board's video "Time to #stayhome. Turn to nature and dream” was ranked first at the ETC-CIFFT Video Competition 2020 among as many as 18 promotional videos of 12 participating European national tourism organizations. The video launched in April 2020 invited social media followers from abroad to dream about Slovenia and plan a visit in the future, communicated with the message #StayHome so we can #TravelTomorrow. The emotional message shared hope that we will all soon be able to enjoy the natural beauties of Slovenia again.

The display of external media content requires your consent to a set of functionality cookies.

Great media coverage in 2020

Slovenia can be found on a number bucket lists published in the world's most renowned media, with the special emphasis being given on the sustainability and gastronomy. Among the most influential media are Conde Nast Traveler, The Sun, Forbes USA, Lonely Planet, Financial Times, The Guardian, CNN, Forbes France, Forbes, Yahoo Finance and The Metro. In 2020, the STB conducted 23 press trips, hosting 41 foreign journalists and online influencers. For foodies and foreign journalists, 4 webinars in English about Slovenian gastronomy were carried out. They were attended by 68 journalists, bloggers and influencers. As part of the WTM 2020, the STB also held a virtual press conference, which was attended by more than 110 journalists. Another important bit of media exposure in 2020 was a major success of our cyclists. The article "Why Slovenia is a tour de force when it comes to cycling", sent to the most prominent media, generated more than 400 articles with a potential total reach of more than 1 billion readers.

Partnerships with top Slovenian athletes

The STB is strengthening partnerships with the so called Slovenian Tourism Ambassadors, especially athletes. At the beginning of 2021, Tadej Pogačar joined Luka Dončić and Primož Roglič, who already form the ambassador team. Next to the ambassadors, the STB has also upgraded promotional partnerships at major sporting events hosted by Slovenia. A new public call for participation in major international sports events has been published with the aim of even more intensive exposure of Slovenia and the implementation of the I feel Slovenia brand. Thanks to the great potential and opportunities that active holidays and sporting achievements of Slovenia have for Slovenian tourism, the STB has announced Active Holidays or Outdoor and Sports Tourism to be the main promotional theme for 2022 and 2023.


Back to news


Global public relations and Marketing
e-mail address: press(at)

Sign up for the Trade News

Be up to date about what’s happening in Slovenian tourism. By subscribing to our newsletter you will receive the latest trade news in the field of tourism and other current information on a monthly basis.

Share with friends