Allow us to inspire you - follow us on Instagram

Published: 14.10.2020

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Allow us to inspire you - follow us on Instagram

Since 2018, creative and attractive contents of the STB's Instagram profile Feel Slovenia have reached more than 24 million users worldwide. The "Golden City Gate" award-winning profile has more than 218,000 followers.

Allow us to inspire you - follow us on Instagram

Feel Slovenia Instagram profile is a highly creative visual communication tool, where inspiring stories about Slovenia are told through beautiful visuals.

Unique hand-made writings incorporated into the photos and videos form top-quality visuals, which are up-to-date, interactive, and above all, represent Slovenia in the best possible way. The person behind these contents is Slovenian illustrator and artist Nina Kurnik, who through graphics and handwritten texts takes you on a virtual journey through Slovenia. Colorful graphics, handwritten notes and an innovative combination of different visual media make @feelslovenia stories unique and attractive.

Since 2018, @feelslovenia stories have reached more than 24 million users worldwide. Each time the contents are linked to, which further increases the communication between the umbrella portal and social networks. In 2020, the "swipe up" option has been clicked by as many as 7,500 users. During this time, more than 2,500 individual visual elements with hand-made graphics have been created and published within IG Stories, which are collected in more than 400 thematic sets.

@feelSlovenia Instagram has twice in a row (in 2019 and 2020) been awarded at Golden City Gate, ITB Berlin's international multimedia competition.

Stories about people, beautiful shots of cities, nature, customs and gastronomy are wrapped in creative visual as well as auditory narratives, which are seen by more than a million users every month and record excellent direct responses, encouraging users to spontaneously visit Slovenia.

Thematic sets of stories are stored in the Highlights section of the profile, and are also related to the IG TV channel @feelslovenia, where longer shots are available.

The goal of communication on IG stories is to provide interactive, organic communication with followers and inspire them to really feel Slovenia and plan a visit once possible.


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Global public relations and Marketing
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