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GREEN & SAFE

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Responsible travel standards of Slovenian tourism will be communicated with the GREEN & SAFE label and offer an upgrade of our sustainable practices with a new responsibility to local communities and guests.

GREEN & SAFE

Slovenia is a green and safe country in the heart of Europe. Moreover, the country is considered one of the most sustainable and trustworthy in the world. The global epidemic has shaken our everyday lives and world's tourism as well. This is why our commitment to sustainability, the fact that there are no large crowds, that our nature is clean and preserved and that the locals and guests feel trusted are more important than ever.

At the Slovenian Tourist Board, we believe that together is the way to go. The standards we have developed, good communication of our safety, sustainability and boutiqueness, will help us better address new challenges in tourism. Now is the time to see action not as an obligation, but as an opportunity and a common mission.

Responsible travel standards of Slovenian tourism will be communicated with the GREEN & SAFE label and offer an upgrade of our sustainable practices with a new responsibility to local communities and guests. They aim to become the common key to an even greater reputation and competitive advantage of Slovenia as a tourist destination.This is how we maintain and increase trust in the "I feel Slovenia" brand.

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