Slovenia and the story of the new Prada Re-Nylon

Published: 22.11.2019

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Slovenia and the story of the new Prada Re-Nylon

The story behind the new Prada Re-Nylon sustainability initiative has been charted across the globe. For this particular project, Prada and National Geographic also visited Slovenia.

Slovenia and the story of the new Prada Re-Nylon

The story behind the new Prada Re-Nylon sustainability initiative has been charted across the globe - uncovering the methods by which harmful and wasteful materials - plastic ocean waste, fishing nets, discarded textiles - are regenerated, revitalised. These raw materials are harnessed to produce eternally recyclable ECONYL®, the fiber by textile yarn producer Aquafil, which Prada used to create the Prada Re-Nylon collection, also the foundation of a new, entirely sustainable approach to fashion. 

Uncovering the complex and intriguing stories and examining the multiple countries and communities touched by the Re-Nylon project, Prada have collaborated with specialists from National Geographic to create an episodic branded content series exploring its roots - What We Carry. 

They also travelled to Slovenia, which they described as "a country which has latterly become a hub of a new regenerative and sustainable industry, with 40,000 tons of material recycled annually. It is also home of Aquafil’s production plant for ECONYL®, established in the city of Ljubljana." 

In the series, beautiful Slovenian landscape is also featured, showcasing the beauties of Bled and Ljubljana.

The original press release, where this information has also been taken from, can be read here.  

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Contacts

Global public relations and Marketing
e-mail address: press(at)slovenia.info

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