Ljubljana wins the prestigious digitalisation award

Published: 10.10.2019

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Ljubljana wins the prestigious digitalisation award

Ljubljana won the prestigious Digitalisation award in the European capital of smart tourism 2020 competition. The title was awarded by an independent expert panel at the award ceremony in Helsinki. Gothenburg and Malaga shared the European Capital of Smart Tourism 2020 award.

Ljubljana wins the prestigious digitalisation award

The jury was impressed by Ljubljana's various smart solutions including the official tourism website with its rich content and a series of apps - especially the Tap water app for locating water fountains all around the city.

35 cities from 17 member states applied to this year’s competition, with an independent panel of experts selecting ten cities that have shown excellence in all four competition categories.

The managing director of Visit Ljubljana, Msc. Petra Stušek, presented numerous successful projects and initiatives undertaken by the City Municipality of Ljubljana and tourism board Visit Ljubljana, such as the Green Supply Chains and Locally Grown Food Exchange, urban bee-keeping, new hiking trails in the Ljubljana region, and the new “Smell of Ljubljana” product, which is currently being developed.

In terms of accessibility, projects designed to improve urban mobility for everyone were highlighted, including persons with disabilities (tactile signs, the “Ljubljana By Wheelchair” mobile app, the adaptation of public transport, the “Kavalir” electric vehicle network and electrical attachable handcycles for wheelchairs), as well as the opportunities offered by the Avant2Go electric vehicle car-sharing system.

Among the projects in the digitalisation category, Ms Stušek announced a new chatbot for visitors and locals which will soon be launched on the Visit Ljubljana Facebook page. Also the upgrading of the Nexto and Urbana mobile apps and smart projects and services being developed at BTC City shopping complex were mentioned.

In terms of cultural aspect, she emphasis was put on more than 14,000 cultural, sporting, culinary and tourist events that take place every year, and the fact that products and services in areas outside the city centre are also being included, with the aim of rerouting tourist flows.

The title has confirmed that Ljubljana has more than succeeded in upgrading and improving the city for its citizens and also as a travel destination. Furthermore, it has once again become an inspiration to other tourist destinations across Europe.

Read the press release by Visit Ljubljana here and in general more about the European Capital of Smart Tourism here

The text provided by Visit Ljubljana.

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Global public relations and Marketing
e-mail address: press(at)slovenia.info

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