🌿 Slovenia. A sustainable destination in the green heart of Europe.🌿

A small piece of the world hides the diversity of pristine nature, picturesque cities, cultural heritage and startling peculiarities. Unique, authentic, boutique adventures await you, as well as hospitable faces of Slovenian tourism – top chefs, generators of 5-star experiences, local travel guides, wellness professionals, committed hoteliers, etc. And us, the creators and explorers of the Slovenian Tourist Board. 

The year that is coming to an end brought back life to Slovenia – new and old guests (you, our friends from all corners of the world), unique experiences, exceptional events, and innovative stories. This was, or still is, a year full of challenges but also opportunities for a more sustainable, responsible, friendly and inclusive tourism. For a greener Slovenia. Let the last story in 2022 be an inspiring collection of memories about notable publications, achievements in sports, several awards and other achievements of the passing year. And the people that made it so exceptional. These are the stars and galaxies that shone the most in 2022. 

COVER STARS

Slovenian proverb states “a good name is better than riches”. The name of Slovenia reached several global medias that recognised it as a trendy tourist destination, mainly due to its sustainable and boutique direction. National Geographic placed Slovenia among the 25 most exceptional places and communities to visit in 2023 in the Nature category. See which media placed Slovenia on the pedestal of the most attractive and sustainable tourism destinations in the world.

Slovenia in the eyes of the global media

"In Slovenia, a longtime leader in sustainable tourism, set off on new gastrotourism biking routes that visit farms, vineyards, cheesemakers, and other food producers." More

SPORTS STARS AND HIGH-PROFILE SPORTING EVENTS

When effort, talent and above-human effort of an individual merge with pristine cheers and crossed fingers, the best medals multiply in their value. This is how it is in Slovenia where the achievements of our athletes are celebrated loudly and passionately. We had a lot to celebrate for in 2022! Champions who call green Slovenia their home can be found all around the world, such as basketball wunderkind Luka Dončić, sport climber Janja Garnbret, cyclists Tadej Pogačar and Primož Roglič and many others. Love for sports can be noticed at every step, especially at international sporting events hosted by Slovenia. There were quite a few such events in 2022, e.g. the Tour of Slovenia (and a section of the stage of the famous Giro d'Italia), the Men’s Volleyball World Championship, the European Women’s Handball Championship, and World Cup events in various disciplines. We’re proud of all of them.

A walk in Ljubljana, my birthplace! When I want to show Slovenia to my friends, it's really difficult to choose from among all the many beautiful places. The Gorenjska region with its stunning views of the Alps, Bled, the Postojna Cave and, of course, the coast are always the winning choices.

Luka Dončić basketball player, NBA superstar, Slovenia Men National Team member

STARS OF SUSTAINABILITY 🌿

Slovenia is committed to sustainability. It was the first country in the world that was given the title Green Destination. Tourism is developed in an environmental, visitor friendly and local community friendly way. As of 2022, the Green Scheme of Slovenian Tourism, the internationally recognised and multi-award-winning tool for sustainable tourism development in Slovenia, consists of more than 250 members. These include sustainability-oriented destinations, accommodation providers, natural parks, tourist agencies, attractions and two beaches.

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" ... this small country of two million people, blanketed by around 60% forest, has established itself as a world leader when it comes to sustainability." More

Take a tour through our green story

Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.

Play interactive video

Take a tour through our green story

Take a tour through our green story

Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.

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We don't have caviar or classical chocolate. Our dishes are - with the exception of certain spices - 100 percent local. We cooperate with almost one hundred farmers. Almost all our vegetables come from Mt Kolovrat above the Soča River, where they are grown in accordance with biodynamic principles.

Ana Roš – the chef who won Hiša Franko its Michelin stars for the third year in a row

CULINARY STARS

The stars of Slovenian cuisine continued to shine. Top-notch, innovative and genuine Slovenian chefs proved that they were not mere shooting stars in the culinary sky and have convinced the experts and inspectors of the renowned Michelin Guide of their excellence for the third time in a row. The Michelin constellation now includes ten splendid star-studded restaurants and many more received accolades for their sustainable approaches and other criteria. The Guide in total features 58 Slovenian restaurants.

A CONSTELLATION OF STORIES

The online site Slovenia.info has fresh, rich, informative stories for you every month, which include the most beautiful locations in Slovenia, its destinations and attractions, novelties and tips for the most pristine and unforgettable experiences in Slovenia. Our stories are created in close cooperation with professionals and those who know tourism products best – everything from active outdoor experiences, self-indulgences and taking care of oneself in Slovenian SPAs, to city and cultural attractions and gastronomic delights. Go through some of the most interesting stories that were created in 2022.

THE GALAXY #IFEELSLOVENIA

What does it mean to be a star in the galaxies of social media? For us, these are not just numbers and algorithms (despite being proud of our 900.000 followers of our profiles). These are stories that we know how to present in an innovative, informative, pristine, and visually amazing manner. They are enthusiastic responses and comments of people who are in love with Slovenia, just like us. They are iconic attractions and the most hidden corners that we discover and share together. Are you already following our publications under #ifeelsLOVEnia?

5*: NEW & RENOVATED ACCOMMODATIONS IN SLOVENIA 2022

A modern complex in the centre of Ljubljana with a roof-top pool. An urban hostel for fun-loving travelers. A legendary alpine guest house right next to Lake Jasna, which has been renovated into a superb boutique hotel. Idyllic country houses where time stands still. Or glamping with a view where you'll feel like you're nesting in the treetops. What will you choose for your next holiday in Slovenia? We're unveiling the latest and most exciting accommodation renovations and openings in Slovenia.

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A CONSTELLATION OF UNIQUE EXPERIENCES

Discover the most unique stories and experiences that you won't find anywhere else. Let yourself be inspired by the 5-star boutique experiences under the Slovenia Unique Experiences label. Here you can experience the uniqueness of Slovenia with all your senses and in an unforgettable way. In your own way.

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STARS OF THE FEEL SLOVENIA PODCAST 🔊

We are constantly thinking about new ways of sharing the stories about Slovenia with audiences. In the global collection of podcasts, you can now listen to two provided by the Slovenian Tourist Board. In the Feel Slovenia podcast, the host, Dr Noah Charney, speaks to interesting people and together with them reveals inspiring stories about Slovenia, from traditions and special features, to stories about successful individuals.

Listen to the Feel Slovenia podcast

UNESCO GALAXY IS RICHER FOR TWO SLOVENIAN STARS

Although, in 2021, we were delighted about the inscription of The works of Jože Plečnik in Ljubljana – Human Centred Urban Design on the UNESCO World Heritage List, the Slovenian collection had increased by two more inscriptions on the UNESCO List of the Intangible Cultural Heritage by the end of this year, i.e. Beekeeping in Slovenia, a way of life, and Lipizzan horse breeding traditions.

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I come to Ljubljana, Slovenia's capital, for my everyday training and to enjoy the hustle and bustle of the streets and the convivial atmosphere on the embankments of the Ljubljanica River. At home, in the Koroška region, I enjoy the tranquillity of the forests and hills. And this is the charm of Slovenia: it's so diverse!

Janja Garnbret  sport climber, Olympic gold winner, and multiple World and European champion

STARS OF BUSINESS MEETINGS

Slovenia is a country of countless opportunities for networking and designing authentic and boutique programmes for travels, holidays and adventures. At the time when meetings at fairs and exchanges were not a prudent course of action, we designed innovative online training courses. Would you prefer to meet in person? Check out the calendar of business events or attend the Slovenian Incoming Workshop (SIW).

An increasingly better known secret, Slovenia is one of the world’s last great forest paradises, full of beautiful places to visit and teeming with delicious things to eat.

Ann Abel, Forbes

NFT GALAXIES OF THE FUTURE

Slovenia proved once again that it is an innovative and forward-looking destination that co-creates global trends, utilises new technologies and boldly enters the world of blockchain and metaverse. It is specifically the first country to issue NFTs in the form of a collection of 15,000 unique 3D digital icons, exclusive panoramas and 360-degree high-resolution photographs. This presents a new platform for the promotion of Slovenia as a tourist destination. The story will continue, as the new NFT collection and the exclusive event that is to take place in 2023 were presented by the STO in partnership with the Julian Alps at WTM London.

YOU REAP WHAT YOU SOW

Awards and accolades proudly received by the Slovenian Tourist Board in the year that is coming to an end.

 

 

A CONSTELLATION OF INFORMATION

For more information about Slovenia, specific activities, tourism products and destinations, there are several publications available to you. We are creating rich, informative print and digital publications for the general and business community, which we print or upload online. This year, we are particularly proud of the brand-new general catalogue about Slovenia called Slovenia. My Way of Exploring Diversity. Browse through it!

Slovenia, a general tourist guide

Slovenia, a general tourist guide

Get to know Slovenia, a destination for responsible people who appreciate nature and health, local culture and authentic experiences and wish to explore the contrasts between four geographical areas. Presentations of tourism products are accompanied by invitations from Slovenian athletes, top chefs awarded with Michelin stars, and experienced guides as part of the Slovenia Unique Experiences project.



Slovenia is waiting for you to explore it. In your own way.

If you’re looking for that perfect green and safe oasis, you’ve come to the right place. Slovenia is the green heart of Europe, where everyone can find something for themselves. It’s difficult to find such a small region offering so much anywhere else in the world. Four different worlds are combined into a magnificent symphony that can be felt in culture, gastronomy and natural wonders. Whether you enjoy walking well-trodden paths or prefer to turn off the beaten track, you will find stunning beauty and boutique experiences tailored just for you everywhere you go.

We are ready to offer you the best we have. With a great deal of responsibility, your visit to Slovenia will be enjoyable and unforgettable.

Top 10 sights

Must-see attractions in green Slovenia!

Top 10 sights

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10 evergreen reasons to visit Slovenia in 2023

10 best reasons to visit Slovenia in 2023.

10 evergreen reasons to visit Slovenia in 2023

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Spas and health resorts

Rest, relax and enjoy the soothing power of thermal waters and wellness treatments.

Spas and health resorts

Spas and health resorts

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Active holidays

Discover the world of active outdoor adventures in Slovenia.

Active holidays

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Thermal Pannonian Slovenia

Pannonian Slovenia – a place to relax in natural spas, try prekmurska gibanica and meet the storks.

Thermal Pannonian Slovenia

Thermal Pannonian Slovenia

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Alpine Slovenia

Alpine Slovenia, at the heart of the mountains, along lakes and rivers. Visit Triglav National Park, Bled, Bohinj, Kranjska Gora and the Soča Valley.

Alpine Slovenia

Alpine Slovenia

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Ljubljana & Central Slovenia

Liveliness of the capital and nature hikes – to primeval forests.

Ljubljana & Central Slovenia

Ljubljana & Central Slovenia

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The Mediterranean & the Karst in Slovenia

Enjoy the warmth of the seaside sun caressing your skin or descend to the mysterious world of underground caves.

The Mediterranean & the Karst in Slovenia

The Mediterranean & the Karst in Slovenia

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Stories from Slovenia

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