Top reasons to visit Slovenia at the WTM 2023

For tour operators, travel agents, media and all other business opportunities, be sure to schedule a meeting with Slovenia at the World Travel Market 2023 (taking place 6 – 8 November) at stand N8 200:

  • Learn more about the leading destination in responsible and green tourism
  • Discover culture and art, the central promotional theme for 2024 and 2025
  • Listen to engaging talks on Slovenia's intriguing culture with Dr Noah Charney
  • Learn more about Ljubljana with a hands-on handicraft workshop
  • Delve into amazing gastronomy stories
  • Discover new hotel openings and renovations
  • Check out the new concept of the exhibition space
  • Explore unique tour packages and media stories

Green and safe

Slovenia shines as one of the greenest and safest countries in Europe. Its remarkable commitment to preserving its natural treasures and ensuring the well-being of its residents and visitors has made it a sought-after destination for travelers seeking an authentic and sustainable experience.


Take a tour through our green story

Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.

Play interactive video

Take a tour through our green story

Take a tour through our green story

Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.


The Green Scheme of Slovenian Tourism (GSST) serves as a national-level tool and certification programme operating under the SLOVENIA GREEN umbrella brand. It acts as a unifying force, bringing together all endeavours directed towards the sustainable development of tourism in Slovenia and provides destinations and service providers with valuable tools for assessing and enhancing their sustainability initiatives. Last but not least, it showcases them under the prestigious Slovenia Green brand.

Travelers have the choice of destinations, accommodations, parks, agencies, attractions, restaurants and beaches that have earned the esteemed Slovenia Green certificate, ensuring a fulfilling and sustainable travel experience.

Learn more

Art and culture: the central promotional theme for 2024 and 2025

Culture and Historical Cities are one of the four leading tourist products, which form a crucial component of the Slovenian Tourism Strategy 2022-2028. In the forthcoming years of 2024 and 2025, art and culture will be the main communication theme.

The Slovenian Tourist Board (STB) will employ a captivating array of communication channels and tools to unveil Slovenia as a modern, creative and irresistible cultural tourism destination. Get ready for a meticulous fusion of art and culture with Slovenia's tourism offer and embark on a cultural journey that will leave you spellbound and yearning for more.

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Engaging talks about the essence of Slovenian culture

Dr Noah Charney is set to take the stage at the Slovenian stand at WTM on November 7, offering a captivating series of talks that delve deep into the vibrant tapestry of Slovenian culture. With his extensive knowledge and engaging storytelling, he will unlock the secrets of Slovenia's rich heritage, unveiling the hidden gems of its art, history, and traditions. 

The event will kick off at 11 am GMT time with a conversation with the director of Tourism Ljubljana, MSc. Petra Stušek, followed by discussions on long-distance hiking trails in the Julian Alps—the Juliana Trail and the Alpe Adria Trail at 12:30 pm. Key participants in this conversation include Klemen Langus, Director of Bohinj Tourism, Tit Potočnik, Director of Triglav National Park, Rudolf Abraham, journalist and author of the Juliana Trail hiking guide, and Trevor Claringbold, Creative Director of Globetrotter TV.

The third discussion at 2 pm will focus on the old printing craft and handicraft workshops, featuring Marko Drpić from TipoRenesansa. The final conversation at 3:30 pm will focus on the European Capital of Culture 2025: Nova Gorica and Gorica.

The talks will also be live-streamed, 

Photo by Žiga Koren

Ljubljana with a hands-on handicraft workshop

Get ready to embark on a captivating journey through Slovenia's rich cultural heritage with Ljubljana Tourism. They are bringing an enthralling handicraft workshop to the world stage at the WTM, one that promises an unforgettable blend of tradition, innovation and sustainability.

Step into the past as Marko Drpič from tipoRenesansa studio, a true artisan, wields 60-year-old manual typesetting tools and an ancient printing press. Witness the magical fusion of art and craftsmanship as he demonstrates the meticulous craft of two-colour printing with materials thoughtfully sourced from non-native invasive plants, aligning with principles of sustainability.


Slovenia's culinary excellence in the spotlight

In the recent years, Slovenia has risen in popularity among gourmands and foodies, also thanks to the prestigious Michelin Guide, which has solidified Slovenia's global culinary presence. With an impressive number of 9 Michelin-starred restaurants, including one with three stars and another with two, along with seven one-star restaurants, Slovenia stands among the 146 countries with three-star recognition. Remarkably, only 8 of these restaurants are led by female chefs and Ana Roš from Hiša Franko is among them. 

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New hotel openings and renovations

Here is a brief overview of the inspiring new hotels and accommodations from this year, where luxury and innovation have seamlessly blended to redefine the art of hospitality. Whether you seek the bustling energy of a vibrant city or the serenity of a secluded paradise, these new additions to the Slovenia's hospitality landscape offer an array of options to cater to every traveler's desires.


Feel Slovenia the Podcast

Feel Slovenia the podcast is the official, award-winning podcast of the Slovenian Tourist Board. In each episode, Dr Noah Charney, an expat to Slovenia and a world-renowned writer explores what he has called “the world’s best country. He is meeting locals, traveling, eating and getting to know the very best of Slovenia.

Explore & listen

The Ultimate Julian Alps Sensory Adventure 

At WTM 2022, the Slovenian Tourist Board (STB) in cooperation with Julian Alps presented the first one time event promoted with a new NFT (non-fungible token) collection: The Ultimate Julian Alps Sensory Adventure powered by blockchain technology as tourism promotion activity. The NFTs were issued in a limited edition as unique digital souvenirs for selected journalists, who were able to utilise them by attending the unique one in time event in Julian Alps in May 2023.

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City Nation Place Global

Following the WTM, the City Nation Place Global conference will take place in London on November 9. As part of a digitalisation and AI in tourism panel, the STB will unveil the Ultimate Julian Alps Sensory Adventure project.

City Nation Place Global stands as a paramount global conference, renowned for excellence in tourism, brand management and visibility practices.

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The launch of a new, innovative exhibition space

At the WTM London, Slovenia will present a new concept of the central exhibition space, which paves the way for the integration of cutting-edge technologies and embodies sustainability, inclusivity, and forward-thinking. Adorned with contemporary LED panels, it will showcase top videos with elements of artificial intelligence. This new and exciting approach promises to elevate the visibility of Slovenian tourism, sparking greater reach across social networks.

Additionally, a new lounge area is being introduced, designed to inspire advanced presentations, conversations, or gatherings in harmony with sustainable principles.

Let's meet!

Connect with our co-exhibitors at WTM, learn about Slovenia’s tourism products and discover new and unique business opportunities:













Slovenia, a general tourist guide

Slovenia, a general tourist guide

Get to know Slovenia, a destination for responsible people who appreciate nature and health, local culture and authentic experiences and wish to explore the contrasts between four geographical areas. Presentations of tourism products are accompanied by invitations from Slovenian athletes, top chefs awarded with Michelin stars, and experienced guides as part of the Slovenia Unique Experiences project.

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