SAVE THE DATE: The Ultimate Julian Alps Sensory Adventure

SAVE THE DATE: The Ultimate Julian Alps Sensory Adventure

The Slovenian Tourist Board (STB) in cooperation with Julian Alps presents the first one time event promoted with a new NFT (non-fungible token) collection: The Ultimate Julian Alps Sensory Adventure powered by blockchain technology as tourism promotion activity. The NFTs are issued in a limited edition as unique digital souvenirs for selected journalists/media which will be able to utilise them by attending the unique one in time event in Julian Alps in May 2023.

Slovenia once again stands out as a smart, innovative and sustainable destination that is willing to look to the future and new technologies, with blockchain proving to be a very useful tool and carrier of major changes, improving and creating digitalisation of countless sectors with outstanding positive effects, which has been recognised by the STB in the recently published Strategy for the Digital Transformation of Slovenian Tourism 2022-2026, which in a specific measure (measure 9) addresses the concept and functionality of the Green Digital Token.

Tourism is constantly evolving and destinations that are ready to embrace digital development will gain significant competitive advantages. Use of the blockchain technology enables international competitiveness to be maintained at a high level by promoting digitalisation, improving customer satisfaction and increasing the level of confidence due to increased efficiency, transparency and sustainability - the values ​that serve as a foundation for the vision of Slovenian tourism.

The story about the Cock-of-the-woods

The Western Capercaillie (Tetrao urogallus, also known as the Eurasian capercaillie, wood grouse, heather cock, cock-of-the-woods, or simply capercaillie) is the largest member of the grouse family in Slovenia. This primarily-ground-dwelling forest grouse is renowned for its courtship display.

The sad fact is that in the Triglav National Park the population is in steady decline, with up to 200 singing males on the roosts. As recently as 100 years ago, capercaillies were also singing near Ljubljana, at Rožnik, Šmarna Gora and Golovec. The Capercaillie needs old, over-lit forests with blueberry in the undergrowth (between 1,200 and 1,600 m above sea level) for its habitat. 

Like all grouse species, the Capercaillie is extremely sensitive to many forms of disturbance, in addition to inadequate forest management, especially to various forms of recreation and leisure activities in the forest area, which is particularly disturbing during the breeding and nesting season. 

We can help to ensure that the song of our largest bird does not fall silent in Pokljuka by consistently walking on marked trails, following visitor guidelines and not making any noise. 

The story about the Queen of the Alps

Alpine eryngo (Eryngium alpinum), a blue flower also called the Queen of the Alps, is a rare and protected plant in Slovenia. It flowers from July to September. It grows up to 80 cm. It can be found over 1500 m above sea level. The Lisc and Črna prst areas above Bohinj Valley are the most extensive areas of this prickly perennial in Slovenia.

Sadly, the status of the Alpine eryngo is assessed as unfavourable and is further worsening due to the abandonment of haying on the steep and undulating grassy slopes where the Alpine eryngo thrives, but also due to inappropriate visitation during the flowering period.

The protected area manager will take care of this mountain beauty by removing woody vegetation and haying the growing sites in late autumn, as well as by informing visitors and locals. 

We can help to keep the Queen of the Alps thriving in her kingdom by consistently walking on marked trails and following visitor guidelines.  

What is NFT, blockchain & Vandri platform?

Vandri is a global NFT tourism marketplace platform for exclusive travel experiences and digital products by tourist destinations and provides tourist, culinary, entertainment, wellness and health experiences. The platform is one of the first to step on the NFT in tourism that is becoming more and more popular.

Blockchain is a common and "unchangeable" data structure. It is defined as a digital register in which entries are grouped into "blocks" in chronological order, and whose integrity is ensured through the use of cryptography.

NFT (non-fungible token or non-reproducible token) is a special type of token that represents a ledger and certificate of authenticity written on a blockchain of a unique asset (digital or physical).