Top reasons to visit Slovenia at the WTM 2021

For tour operators, travel agents, media and all other business opportunities, be sure to schedule a meeting with Slovenia at the World Travel Market 2021 (taking place 1 – 3 November) at stand EU1800:

  • Leading Destination in Responsible and Green Tourism
  • Great for outdoor tourism
  • Amazing gastronomy stories
  • Unique tour packages and media stories

Green and safe

Slovenia is considered one of the greenest and safest countries in Europe. For years, the country has strived to act in a sustainable and responsible manner towards its wonderful green nature and rich local cultural heritage, setting an example for others with actions. We maintain high hygiene standards. Our commitment to creating safe holiday conditions was captured in the Green & Safe label to ensure safe adventures in the post-COVID landscape.


Lonely Planet's Best in Travel 2022

With a thriving culinary scene, range of outdoor pursuits and highly regarded green credentials, Slovenia has been named 5th in the top 10 countries to visit next year, according to world-leading travel publisher Lonely Planet. Piran, the charming Slovenian coastal town, is on the cover page of the 2022 edition. Slovenia is one of only two European countries recognised in Lonely Planet’s top 10 countries 2022, alongside Norway.


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Outdoor tourism: the leading promotional theme for 2022-2023

Slovenia is a green, active and healthy country. It is also one of Europe’s great outdoor adventure playgrounds. Regardless of the time of year you will find an adrenaline-fuelled activity to suit you, whether that’s rafting the turquoise waters of the Soča River, hiking stunning sections of the Julian Alps or, of course, cycling. Not only that Slovenia is home to world's best cyclists, Tadej Pogačar and Primož Roglič, it also offers an array of cycling adventures. Outdoor and sports tourism will also be leading promotional tourism theme of Slovenia in 2022-2023.


Great Gastronomy

A major shift in the visibility of Slovenian gastronomy was made last year with the arrival of the Michelin guide to Slovenia. In 2021, seven Slovenian restaurants received Michelin stars. Additionally, 6 restaurants also got the Michelin Green Star for their sustainable approach. The fact that Slovenia really is a bright new star on the world’s gastronomy map is further underpinned by the European Region of Gastronomy title, which Slovenia holds this year. Slovenian cuisine impresses with local ingredients and sustainable approach, which is, thanks to the creativity of the chefs, wrapped up in amazing gastronomy stories.

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The land of amazing UNESCO sites

Ljubljana's landmarks designed by architect Jože Plečnik (1872-1957), including the Triple Bridge, Congress Square and Žale Cemetery, have been included in UNESCO's World Heritage List

In addition to the most recent entry, Slovenia already has four entries in the World Heritage List - ancient and primaeval beech forests of the Carpathians, the heritage of mercury in Idrija, prehistoric pile dwellings around the Alps, and the Škocjan Caves.


New hotel openings and renovations

During the lockdown, a number of hotels in Slovenia has been restored. Now, the hotels are reopening for travelers, offering unique, unforgettable and above all safe experiences. Here is a brief overview of inspiring new hotels and accommodations that opened in the last year (from summer 2020 on).


Slovenia @EXPO 2020 in Dubai

The long-awaited Expo 2020 in Dubai has finally opened its doors to the visitors. Slovenia presents itself under the Slovenia. Green and Smart Experience slogan, highlighting the country's sustainable, modern and creative nature. The pavilion is located within the sustainability sector, focusing on stories about pristine nature intertwining with knowledge and innovation. Visitors from all over the world will have a chance to experience stories about the unique interplay of pristine nature, knowledge, innovation and breakthrough businesses.


Connect with our co-exhibitors at WTM and WTM Virtual, learn about Slovenia’s tourism products and discover new and unique business opportunities:

Bled Rose Hotel
Charming Slovenia
- Fabula Tours
Happy Tours DMC
ITT - DMC & Tour operator
Julian Alps
Kompas DMC
Ljubljana Tourism
M tours Bled DMC
Orel Travel
Palma Travel DMC
Postojna Cave Park
Sava Hotels & Resorts
Van Gogh DMC
Vipava Valley



Publication prepared for journalists presenting the diversity of Slovenia, special hints for 2022, exciting experiences and events, inspires you to explore Slovenia. Let us guide you through 7 great reasons, why you should visit and write about this hidden green gem in the heart of Europe. Thanks to short distances and geographic diversity, Slovenia incorporates boutique elements, which are authentic, varied, surprising, easily accessible and available 365 days a year. Diversity guaranteed, excitement as well!

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