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Slovenia at WTM London 2025

Discover the stories that make Slovenia unique

Tour operators, travel agents, media representatives and anyone eager to explore inspiring stories of Slovenia – join us at WTM 2025 and uncover what makes our country a land of creativity, diversity and sustainable experiences.

Discover Slovenia at WTM 2025 – Stand N8-230, 4–6 November.

Meet our co-exhibitors

Connect with our co-exhibitors at WTM, learn about Slovenia’s tourism products and discover new and unique business opportunities:

 

ASSOCIATIONS

JULIAN ALPS

 

DESTINATIONS

LJUBLJANA TOURISM

 

DMC AGENCIES

ABC TOURISM DMC

AGENCY VAN GOGH DMC

FABULA TOURS

HAPPY TOURS

KNMtravel DMC

KOMPAS DMC

M TOURS DMC

PALMA TRAVEL DMC

PROMET T&T

RELAX TURIZEM DMC SLO

 

 

HOTELS

BRDO ESTATE, VILA BLED, STRMOL CASTLE AND VILA TARTINI

HIT ALPINEA HOTELS IN KRANJSKA GORA

SAVA HOTELS & RESORTS

TERME OLIMIA – LUXURY WELLNESS EXPERIENCE

Trustworthy and ideal for digital nomads

As of 21 November 2025, Slovenia is introducing special visas for digital nomads – inviting professionals from around the world to work and live in one of the safest and most sustainable countries on the planet. Ranked 9th on the 2024 Global Peace Index, Slovenia stands out for its security, inclusiveness and deep respect for nature and local culture. Discover the advantages Slovenia offers digital nomads, how to obtain a digital nomad visa, and key information for a smooth and inspiring stay in this green, trustworthy destination.

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Green and sustainable

Slovenia, the first country in the world designated as a Green Destination by the Dutch-based organization Green Destinations, leads the way in sustainable tourism with over 240 certified providers proudly bearing the Slovenia Green label.

 

Explore

Grand expectations in 2026

Every year, Slovenian culture offers countless reasons to visit. With a wealth of events, exhibitions and new openings, it’s never easy to choose just a few highlights — yet three are set to define 2026: the acclaimed exhibition of performance artists Ulay and Marina Abramović, the long-awaited opening of the Lah Museum in Bled and the spectacular staging of the Škofja Loka Passion Play, a UNESCO-listed masterpiece.

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The Škofja Loka Passion Play

A penitential spectacle that takes you back to the Baroque era every six years.

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Exhibition Art Vital at the Cukrarna Gallery

The Cukrarna Gallery in Ljubljana presents an exhibition with global resonance – a review of 12 years of joint creative work by Ulay and Marina Abramović.

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New openings and renovations

From the Alps to the sea, from cities to the countryside — Slovenia in 2025 offers a fine selection of exciting new options for all those who love discovering unique places to relax. New hotels, stunning glamping sites and countryside accommodations impress with their thoughtful stories and beautiful interior design that go beyond the ordinary.

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Media Event

On Wednesday, 5 November at 2 PM,  a presentation of Slovenia Unique Experiences—featuring the destinations of Ljubljana and the Julian Alps—and the launch of Terry Stevens’s latest book, The Spark and a Sense of Wonder: A Guide to Creating and Enjoying Inspirational Tourist Experiences will take place.

The book features four Slovenia Unique Experiences, which are recognized for their creativity, authenticity and emotional impact.

Come discover the stories behind Slovenia Unique Experiences, gain fresh insights into creating inspiring tourism experiences and celebrate stories that connect innovation, people and places.

 

Slovenia Unique Experiences

Slovenia has been systematically developing individual boutique experiences in accordance with its strategic goals for years. Slovenia’s most significant tourism products are based on ensuring the privacy of guests and fulfilling their wishes. If you want to experience something really unique, boutique and authentic, look out for the Slovenia Unique Experiences label that indicates unique 5-star experiences.

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Terry Stevens's book highlights the following experiences:

Celebrating 30 Years of the Slovenian Tourist Board

Join us on a journey from the founding of the Tourism Promotion Center of Slovenia to the rise of the Slovenian Tourist Board — 30 years of promoting Slovenia as a green, active and boutique destination on the global stage.

Read more

 

The Digital Age: Uniting modern tools with natural and cultural wonders

The AI-powered virtual assistant Alma, captivating audio stories, online travel training and an engaging podcast series, bring fresh, interactive ways to explore Slovenia.

Which corner of Slovenia would you like to discover today?

Enter your chosen destination for more information on activities.

ALMA Virtual Traveller
Image was created using artificial intelligence

Sounds like Slovenia

Which Slovenia sound story has stuck in your heart the most? Come to Slovenia and experience it with your other senses.

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Feel Slovenia the Podcast

Feel Slovenia the podcast is the official, award-winning podcast of the Slovenian Tourist Board. In each episode, Dr Noah Charney, an expat to Slovenia and a world-renowned writer explores what he has called “the world’s best country. He is meeting locals, traveling, eating and getting to know the very best of Slovenia.

Explore & listen

The My Way of Escaping to Slovenia Online Training

Designed as an online educational platform for foreign tour operators and travel agencies worldwide, the My Way of Escaping to Slovenia Online Training presents in-depth information in an attractive and interesting manner, using online materials, tests and regular knowledge assessment.

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Diversity on every step, excitement guaranteed

With its natural heritage and cultural features, Slovenia is a paradise for explorers of arts and culture, historical towns, seekers of health and well-being and lovers of top cuisine.

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Active holidays

Discover the world of active outdoor adventures in Slovenia.

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Arts and Culture

Slovenia boasts a rich cultural tradition.

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Spas and health resorts

Rest, relax and enjoy the soothing power of thermal waters and wellness treatments.

Spas and health resorts on map
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Food and wine

Love is experienced through the stomach.

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Slovenia, where four worlds meet and four seasons are present, extends a timeless invitation throughout the year. Every visit offers something uniquely special, tailored just for you.

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Thermal Pannonian Slovenia

Pannonian Slovenia – a place to relax in natural spas, try prekmurska gibanica and meet the storks.

Thermal Pannonian Slovenia on map
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Ljubljana & Central Slovenia

Liveliness of the capital and nature hikes – to primeval forests.

Ljubljana & Central Slovenia on map
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Alpine Slovenia

Alpine Slovenia, at the heart of the mountains, along lakes and rivers. Visit Triglav National Park, Bled, Bohinj, Kranjska Gora and the Soča Valley.

Alpine Slovenia on map
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The Mediterranean & the Karst in Slovenia

Enjoy the warmth of the seaside sun caressing your skin or descend to the mysterious world of underground caves.

The Mediterranean & the Karst in Slovenia on map
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Media Kit - Slovenia

This publication has been specially prepared for journalists, offering an insightful look into the diverse and captivating experiences Slovenia has to offer. Discover exclusive highlights for 2026, thrilling events and unique adventures that will inspire you to explore and write about this hidden green gem in the heart of Europe.


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