How to successfully promote Slovenia as a tourist destination?
Slovenia is a green and safe country in the heart of Europe. Moreover, the country is considered one of the most sustainable and trustworthy in the world. We take pride in our green landscape and in our heritage.
Dear travel professionals, have you ever wondered how to successfully promote Slovenia as a tourist destination? Well, think no more! We have gathered all the necessary tools, information, tips and tricks to provide you everything you need to sell Slovenia as a tourist destination. This website includes webinars, itineraries, photo and video materials, major Slovenian incoming agancies, contacts and much more.
I feel sLOVEnia Webinars
We are bringing a piece of this green country into your home.
Take a moment to think about and plan your and your clients future holidays in Slovenia.
MoreI feel sLOVEnia Webinars
I feel sLOVEnia Webinars
We are bringing a piece of this green country into your home.
Take a moment to think about and plan your and your clients future holidays in Slovenia.
MoreWelcome to green and safe Slovenia!
At this time of uncertainty due to the emergence of the novel coronavirus, success in the tourism industry depends on guests' trust in being able to spend holidays in Slovenia without compromising their health and safety. The changes caused by the pandemic have now made it even more important than ever that tourist destinations and tourist service providers should be able to preserve, through unified action and mutual cooperation, all that we have so far achieved through joint efforts in Slovenian tourism.
GREEN&SAFE – Commitment to responsible, green and safe tourism in Slovenia
We maintain and increase trust in the "I feel Slovenia" brand by establishing responsible travel standards in tourism. We have joined them into the new GREEN&SAFE label to designate and highlight superior hygiene standards and protocols, and sustainable recommendations for tourist service providers and destinations. Through activities based on safety, responsibility and sustainability, we increase our guests' trust in Slovenia as a green and safe tourist destination.
Major incoming travel agencies
Slovenia has a number of highly qualified travel agencies that can help make your trip to Slovenia a smooth experience. All the agencies on our list have many years of experience in accommodating foreign visitors. They can make all the necessary reservations for you, and they also offer other services, such as transport, tours, excursions, all kinds of ticket sales and special programmes.
Media Library
Slovenian Tourist Board’s multimedia library contains a selected collection of beautiful images and promotional videos that will help you to promote the Green. Active. Healthy. Slovenia.
Build your itinerary
Design your day-to-day itinerary. Select the destinations you want to visit and when you are planning to visit them.

Travel Agent Manual 2022
The handbook for tour operators and travel agents features the latest news and useful information. Discover seven great reasons for choosing Slovenia in 2022 and learn about Slovenia Unique Experiences, top destinations to visit, meeting opportunities, outdoor adventures and cultural experiences, healthy breaks and delightful gastronomic discoveries
Useful
The content below can also help you decide which events abroad you would like to register for.
Tourism in numbers
Data on tourist arrivals and overnight stays in Slovenia.
Tourism in numbers
More
Green Scheme of Slovenian tourism
Promoting the development of green tourism in Slovenia.
Green Scheme of Slovenian tourism
MoreSlovenia – European Region of Gastronomy 2021
Slovenia is the European Region of Gastronomy 2021.
Slovenia – European Region of Gastronomy 2021
MoreBusiness
News and information provided for business partners from the tourism field.