On November 15 2023, the Slovenian Tourist Board (STB), together with the Strategic Innovation Partnership for Tourism (SRIPT), organized the IT Tour 2023, an event for connecting tourism industry stakeholders seeking development and creation of a new added value. It took place at the Perla Conference Centre in Nova Gorica.
Building on the success of last year's inaugural event, the IT Tour 2023 brought together diverse tourism stakeholders through a series of engaging discussions. By maintaining its interactive and platform-centric nature, it provided a unique opportunity for stakeholders to connect, share insights, and collectively shape the future of Slovenian tourism. This year's central theme, focusing on the applied aspect of artificial intelligence, reflected the organization's commitment to exploring the transformative potential of AI within the tourism sector.
Crafting Digital Colleagues to Transform Tourism
In the past ten months, tourism has undergone a transformative shift with the integration of artificial intelligence tools like ChatGPT, Midjourney, Stabledifusion, and more. These innovations have revolutionized marketing, content creation, product development, and customer care, offering new possibilities for optimization and automation. To unlock their full potential, understanding their core functionalities and seamlessly integrating them into business workflows is essential.
Aleš Pevc shared valuable insights on how these tools can boost productivity, enhance customer experiences, and potentially become your loyal digital colleagues, by automating guest communication, addressing FAQs, and forecasting trends in tourism.
Navigating the UI Implementation Journey - From the Initial Steps to Overcoming Challenges
In this discussion, the experts explored the when, where, and how of initiating UI implementation.
Round-table discussion was moderated by Anže Tomić
Essentials for a Thriving Artificial Intelligence Implementation
Mitja Trampuž held a presentation of the Guide for Introducing Artificial Intelligence in Small and Medium-Sized Enterprises in Slovenia, which meticulously outlines the tangible steps to construct the supporting pillars of artificial intelligence, serving as the basis for a successful integration of AI within a company.
Highlighting Best Practices of UI Application in Tourism
AI Workshops: Navigating Work Dynamics in the Age of AI, Advanced Analytics, Tailoring Offer through Marketing & Personalization
Participants had a chance to visit three UI Islands, where they actively engaged in open and moderated conversations or workshops with two top experts on each topic.
Navigating Work Dynamics in the Age of AI:
- Aleš Pevc, Head of the Technology Office, Technology Park Ljubljana
Marko Maučec, Co-founder of the Gamification Agency Escapebox d.o.o.
- Iztok Franko, Director and Founder, Diggintravel
Dunja Mladenić, Head of the Department for Artificial Intelligence at the "Jožef Stefan" Institute
Tailoring Offer through Marketing & Personalization
- Patricija Jukić, Head of Consulting Projects, Pristop Group
Andraž Štalec, Director and Co-founder, Red Orbit
Take a look at some photos from this year's event.
AI Tools in Action: Practical Usage and Testing
Throughout the event, participants had the opportunity to engage with various AI tools, supported by professionals:
- Exploring the application of GPT tools in tourism, including generating new ideas and offers for destinations, assistance in digital marketing, and utilization of various plugins.
- Hands-on experience with Midjourney/Dalle 3 for designing images or graphics and enhancing individual visuals.
- Interaction with 3D AI avatars - Herman Potočnik Nordung, offering a glimpse into the future through interactive exhibitions and museums.
Engaging with 3D AI avatar - Ivan Cankar, focusing on storytelling and the design of cultural tourism experiences with the help of artificial intelligence.
DIGI-SI at the IT-Tour
At the DIGI-SI European Digital Innovation Hub presentation table, participants gained insights into advanced digitalization services. They tested a virtual receptionist providing a preview of the future of hospitality and customer interactions. Additionally, alongside DIGI-SI agents, participants measured the digital maturity of their companies.
The event is organised in partnership with the Strategic Innovation Partnership for Tourism (SRIPT).