Ptuj – World’s Best of the Best in the Field of Culture and Heritage
The Municipality of Ptuj received the prestigious international PRO PR Globe Communication Achievement Award – World’s Best of the Best in the field of culture and heritage in Rome, placing Ptuj among the world’s most successful communication projects.
The Municipality of Ptuj has been awarded the PRO PR Globe World’s Best of the Best for its long-term excellence in organising and strategically managing the communication of the Kurentovanje festival – an outstanding example of the preservation and promotion of intangible cultural heritage. The festival plays a vital role in strengthening the visibility of national values, traditions and cultural identity, both in Slovenia and on the international stage.
The international expert jury recognised the project for its high-quality, consistent and authentic communication, which successfully translates traditional cultural content for contemporary audiences. Through this approach, Kurentovanje reinforces a strong sense of community belonging while contributing to a positive and recognisable image of the city and the country.
The World’s Best of the Best programme is held under the umbrella of the PRO PR Globe Awards, where 76 international judges and an expert panel assess projects from around the world according to rigorous communication criteria. The jury unanimously concluded that Ptuj’s holistic communication approach, transparent processes and long-term understanding of the cultural sector demonstrate a level of excellence worthy of the highest distinction. The PRO PR Globe Awards honour achievements in integrated communications, recognising organisations that treat communication as a strategic tool for building visibility, trust and lasting social impact.
The recognition includes a distinctive visual identity and an official communication seal, which the Municipality of Ptuj may use across its communications, promotional materials, products and other visual assets.
The PRO PR Globe award arrives in the same year that Ptuj was named Best Cultural Heritage Town in Europe, further underlining that authenticity, respect for heritage and strong community engagement are universally recognised and highly valued principles.
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