Arts and Culture Experience: A Guide to Creative Slovenia
The new flagship thematic guide presents Slovenia as a contemporary, vibrant and culturally rich tourism destination. Through a carefully curated selection of compelling cultural and artistic experiences, it invites visitors to explore human-centred cities, hubs of contemporary creativity, historic towns and distinctive heritage and cultural landscapes across the country. The guide is available in Slovenian, English, German and Italian language. It is freely accessible online in PDF format, while the printed edition will accompany Slovenia’s presentations at major tourism and leisure fairs already in January!
A dedicated chapter highlights the unique character of Slovenian cities shaped to make people feel good. It introduces Slovenian modernism and encourages discovery along a cultural transversal linking the nation’s urban centres. The transformative power of art offers insight into contemporary artistic production, festivals, galleries, performing arts and intermedia practices. Journeys through time lead visitors to historic towns, cultural heritage and stories that connect the past with present-day life. The guide portrays Slovenia as a “triangle of happiness,” where culture is constantly interwoven with nature and outdoor experiences, gastronomy and well-being.
The content is enriched by stories of exceptional individuals – architect Jože Plečnik, painter and graphic artist Zoran Mušič, and world traveller and writer Alma M. Karlin – each of whom left a lasting mark on Slovenia’s creativity, openness and distinctive identity. The guide also directs readers towards discovering many other influential creators who have shaped the country’s cultural landscape.
The brochure’s concept is grounded in the strategic Guidelines supporting the marketing of arts and culture and aligns with the Slovenian Tourist Board’s main communication theme, which continues to place arts and culture at the core of tourism promotion as a key travel motivation for contemporary visitors also in 2026. The creation of the brochure brought together a wide range of institutions, organisations and individuals.
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The General Terms and Conditions determine the conditions and manner of using the Slovenian Tourist Board’s Media Library services. In the Media Library, users have at their disposal high-resolution photos and audio-visual recordings of the products and services offered by Slovenian tourism, which are to be used solely for non-commercial purposes as defined below.
General rules of application
Registration is required to use the Media Library’s services. Registration is available to any legal entity in the Republic of Slovenia and abroad, regardless of their legal form, whose activities involve marketing, promoting and presenting Slovenia as a tourist destination.
Photos and audio-visual recordings (hereafter: materials) may be used free of charge for all non-commercial publications that constitute promotion of Slovenia as a tourist destination, abroad or in the Republic of Slovenia, in accordance with these General Terms and Conditions.
The right to use the materials is not limited in terms of time or place (the use is permitted in Slovenia and other countries) unless a restriction relating to location and duration of use is specifically provided for an individual item of material.
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Photos and audio-visual recordings may only be used with consistent citation of author/co-authors and source: www.slovenia.info.
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A registered user of the Media Library shall obtain the following non-exclusive economic rights to use the downloaded photos and audio-visual recordings:
the right of reproduction and distribution,
the right of making available to the public,
the right of public presentation,
the right of including photos in other copyright work.
The above rights refer to all forms of non-commercial and free-of-charge online posts, print media, audio-visual media services and other communication channels, regardless of the type of media (print, digital), which includes:
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Promotional events in the Republic of Slovenia and abroad (e.g., tourism fairs, exchanges, workshops, presentations, etc.) that are exclusively or predominantly intended to promote Slovenia as a tourist destination.
The above forms of use include solely a free-of-charge form of using materials for the purposes of promoting tourism activities and services in the Republic of Slovenia or presenting Slovenia as a tourist destination.
Prohibited forms of using materials/commercial use of materials
Using materials for commercial purposes, such as reproduction on postcards, T-shirts, books, magnets, embedding audio-visual inserts in one’s own promotional materials, all forms of external advertising (stationary billboards, digital advertising, etc.), use in advertisements unrelated to the promotion of Slovenia as a tourist destination, use on websites that are not intended to present Slovenian tourism products and services and similar activities, is not included in these General Terms and Conditions and is prohibited.
It is strictly prohibited to use materials on media and distribution channels that are marketed or sold to users (books, school textbooks, other commercial publishing, calendars, postcards, fast-moving consumer goods (clothes and other products), advertising of non-tourism products and services, reproduction of materials on vehicles, etc.).
Using audio-visual materials is allowed only in the unchanged form available in the Media Library. Transformations, adaptations, clips, embeddings, and instances of using individual shots in one’s own audio-visual works, even if intended for promotional purposes, is prohibited.
Breaches of General Terms and Conditions
Any breach of economic and/or moral rights of the authors of photographs or audio-visual recordings may constitute a criminal offence and may result in substantive and damage liability of the user.
The entity breaching copyright pertaining to the material shall reimburse the Slovenian Tourist Board for all the damage incurred to it due to the breach of rights.
The Slovenian Tourist Board shall not be liable for any use of photos and video recordings that is contrary to these rules. The user of the material shall be entirely responsible for the content and manner of use.
General provisions
These Media Library General Terms and Conditions shall apply for all instances of using the material unless the Slovenian Tourist Board and user agree on special terms of using the material in advance and in writing for a specific instance of using the material.
These General Terms and Conditions shall be subject to occasional amendments. Upon the user’s publication of the material, the version of the General Terms and Conditions that is current at that particular time shall apply for the use of materials. If the user disagrees with the amendments made to these General Terms and Conditions, they shall immediately cease using the material and remove it from all media and other communication channels.
Alma is a ChatGPT-based virtual travel guide designed to help you find information and inspiration for your next visit to Slovenia. She is full of ideas for great experiences, knows Slovenian destinations and the variety of activities you are particularly interested in, so she can offer you personalised content and inspiring stories available on the official slovenia.info tourism portal.
Our virtual advisor was inspired by the intrepid world traveller Alma M. Karlin; therefore, we named her ALMA.
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