Responsible and Immersive Travel of Alps-Adriatic Collaboration in the U.S. Market
The national tourism organizations of Slovenia, Croatia, and Austria have once again joined forces to strengthen their presence in the U.S. market through a joint promotional campaign highlighting the Alps-to-Adriatic region.
B2B PROMOTION – Travel Weekly Collaboration
A feature article titled The Alps-Adriatic Region: Come Quickly. Experience it Slowly. was published in Travel Weekly, one of the leading travel trade media outlets in the U.S. The piece is based on first-hand insights from U.S. travel advisors who have explored the region and offers an inspiring overview of the region’s nature, culture and slow travel potential.
The campaign includes banner ads, social media posts, and direct email campaigns to U.S. travel advisors, further amplifying the article’s reach.
B2B EVENT – Signature Travel Network Conference in Las Vegas
From November 10–13, 2025, the three countries will co-host a joint presence at the Signature Travel Network Conference in Las Vegas – one of the most influential U.S. luxury travel trade events.
Building on last year’s success, Slovenia, Croatia, and Austria will again share a booth space and deliver a collaborative presentation of the Alps-Adriatic region to selected U.S. travel advisors. The focus will be on sustainable, immersive, and premium experiences designed for Free Independent Travelers seeking unique and meaningful journeys. This year, in addition to the national tourist organizations, several destination organizations from the Alps–Adriatic region are also taking part in the event –Vipava Valley, Julian Alps, the Karst, Umag and Friuli Venezia Giulia.
B2C PROMOTION – U.S. Influencer Trip Across the Alps-Adriatic Region
As part of promotional activities, American content creator Dalton Hunter (@travelwithdalt) visited Austria, Slovenia, and Croatia in the second half of October 2025. His tailor-made itinerary connected experiences across the three countries under the theme of “slow travel” – spending several days at each destination and immersing himself in nature. Throughout the journey, he created content highlighting the region’s outdoor adventures, cultural diversity, and culinary excellence, with a strong emphasis on sustainable travel practices. His storytelling, aimed at U.S. travelers seeking meaningful and responsible experiences, will further amplify the reach and impact of the joint multi-channel campaign.
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Alma is a ChatGPT-based virtual travel guide designed to help you find information and inspiration for your next visit to Slovenia. She is full of ideas for great experiences, knows Slovenian destinations and the variety of activities you are particularly interested in, so she can offer you personalised content and inspiring stories available on the official slovenia.info tourism portal.
Our virtual advisor was inspired by the intrepid world traveller Alma M. Karlin; therefore, we named her ALMA.
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