Gathering the country’s leading tourism professionals and innovators, the Slovenian Tourist Board (STB) hosted IT Tour 2025 today at Brdo pri Kranju – the fourth consecutive edition of this key industry event. Held under the theme “Data and Decision-Making for a Better Guest Experience,” the conference brought together 150 stakeholders from destinations, tourism organisations and businesses to explore how data, digitalisation and smart tools can enhance both strategy and the visitor journey.
At the heart of this year’s STB's IT Tour was the National Tourism Information Centre (NiST) – a modern tool that provides in-depth insights into trends, visitor behaviour, seasonality and destination performance. Ana Jemec Špik, project manager at the STB, highlighted its practical benefits for stakeholders, from understanding key indicators to developing personalised approaches to guests: “NiST represents a turning point for Slovenian tourism – a tool that transforms data into knowledge, knowledge into decisions and decisions into a responsible future,” she said. “It enables tourism to understand itself, its visitors and the global trends shaping our world. By sharing and connecting data among destinations, providers and researchers, we can make decisions that benefit everyone and build a smarter, more connected and confident tourism industry of tomorrow.”
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The above forms of use include solely a free-of-charge form of using materials for the purposes of promoting tourism activities and services in the Republic of Slovenia or presenting Slovenia as a tourist destination.
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It is strictly prohibited to use materials on media and distribution channels that are marketed or sold to users (books, school textbooks, other commercial publishing, calendars, postcards, fast-moving consumer goods (clothes and other products), advertising of non-tourism products and services, reproduction of materials on vehicles, etc.).
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The Slovenian Tourist Board shall not be liable for any use of photos and video recordings that is contrary to these rules. The user of the material shall be entirely responsible for the content and manner of use.
General provisions
These Media Library General Terms and Conditions shall apply for all instances of using the material unless the Slovenian Tourist Board and user agree on special terms of using the material in advance and in writing for a specific instance of using the material.
These General Terms and Conditions shall be subject to occasional amendments. Upon the user’s publication of the material, the version of the General Terms and Conditions that is current at that particular time shall apply for the use of materials. If the user disagrees with the amendments made to these General Terms and Conditions, they shall immediately cease using the material and remove it from all media and other communication channels.
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