Slovenia Launches the 2025/26 Winter Sports Season with the “Heroes of Winter” Campaign
Ski Association of Slovenia (SAS) has officially launched the 2025/26 winter season, ready to build on last year’s successes and continue the story of the golden era of Slovenian skiing. In the 2025/26 winter season, Slovenia will host several exceptional global winter sports events, which will take place under the auspices of the Ski Association of Slovenia (SAS) and in cooperation with the organizing committees of the competitions.The new season began with the traditional presentation of the “Heroes of Winter” (Junaki zime) - an umbrella campaign that celebrates Slovenian skiing and promotes a strong, connected winter sports community.
Playful Start to a Powerful Season
The new season was symbolically launched with a surprise “snow delivery” during the recent opening event at the Brdo Protocol Estate of Slovenia in october, where the Ski Association of Slovenia presented the Slovenian national teams and officially kicked off its biggest campaign yet - the "Heroes of Winter". The event created a relaxed, festive atmosphere, signalling that the upcoming winter will once again bring top-level competitions with unforgettable fan events and experiances.
The "Heroes of Winter" campaign follows a 360° communication strategy, reaching audiences through social media, radio, television, print, online platforms and outdoor advertising. Its goal is to strengthen engagement within Slovenia’s skiing community and inspire new generations of winter sports enthusiasts.
In parallel, the Association has also refreshed its visual identity.
Highlights of the Season
The season’s opening weekend in Kranjska Gora (3–4 January 2026) promises more than thrilling races. Visitors can enjoy live music, entertainment, a children’s corner, and VIP experiences, as well as the “Winners’ Square” evening programme featuring the prize ceremony and draw for starting numbers.
The weekend will also celebrate women’s excellence, both on and off the slopes, featuring stories of Slovenian female athletes, entrepreneurs, and artists who embody the spirit of empowerment and inspiration.
Meanwhile, Planica will make history in March 2026, hosting the first-ever women’s event on the Gorišek brothers’ ski flying hill (28 March 2026).
Special Ticket for Fans
To mark the occasion, The Ski Association of Slovenia also introduced the joint “SLOSKI ticket”, a special ticket that gives fans the opportunity to attend the world-class international winter sports events hosted in Slovenia this season:
Through professionalism, fair play, and collaboration, The Ski Association of Sloveniacontinues to elevate Slovenia’s global standing in winter sports. These events are not only sporting highlights but also national celebrations that inspire young athletes and foster the development of future winter heroes - made possible through the dedication of partners and fans alike. You are cordially invited to winter sports events in Slovenia this season!
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