Slovenia’s Flavours Shine in Prague

In partnership with the Embassy of the Republic of Slovenia in Prague, and in partnership with the three-Michelin-starred Hiša Franko, the Slovenian Tourist Board will host an exclusive culinary showcase at the renowned Čestr restaurant. World-acclaimed chef Ana Roš will present a tasting menu that celebrates Slovenia’s authentic flavours, local producers and the rhythms of nature, guiding participants – leading Czech media and travel industry and business representatives – through a story of sustainability, authenticity and unforgettable culinary experiences, accompanied by special selection of Slovenian wines

The Prague event continues a series of highly successful international culinary showcases of Slovenia. The Slovenian Tourist Board already co-created such prestigious gastronomic stories last year in Copenhagen and earlier this year in Paris. Now, together with Hiša Franko and Ana Roš, Slovenia will make its presentation in the Czech market. In this way, Slovenia not only strengthens its reputation as a premier culinary destination, but also confidently reinforces its position as a European destination where tradition, innovation and sustainability meet.

MSc. Maja Pak Olaj, Director of the Slovenian Tourist Board, noted: "In recent years, Slovenia has gained recognition as a leading gastronomic destination – a place where tradition and innovation meet on the plate, always guided by a deep commitment to sustainability. I am delighted that, together with Ana Roš and Hiša Franko, we were able to share this story in the Czech Republic. This exclusive event demonstrated that through world-class cuisine we can present, in the most compelling way, the authenticity of our country, the diversity of its regions and the passion of its local producers. It is this very connection between people, nature, and creativity that allows Slovenia to stand ever more confidently among Europe’s most attractive destinations."

Aleš Balut, Ambassador of the Republic of Slovenia to Prague, emphasized: "It is a great honour to host in Prague an extraordinary ambassador of Slovenian tourism and gastronomy, Mrs Ana Roš Stojan. I am confident that this magnificent culinary event, being a great example of Slovenian economic diplomacy, will anchor Slovenia on the Czech tourist map, thus helping us to attract more high-segment Czech guests that value what Slovenia has to offer: colourful nature that offers plentiful possibilities for active vacations, coupled with delicious food and amazing wines. I would like to thank Mrs Roš and her Hiša Franko from Kobarid, as well as the Slovenian Tourist Board and economic diplomacy, for their cooperation."

Ana Roš, chef of Hiša Franko, remarked: “It’s a real honour to come to Prague, and it means a lot to me to share our team’s philosophy and vision with the Czech audience. I also feel a personal connection to the country since my stepson lives in Češke Budějovice. That's why I’ve had a glimpse into how the Czech food and wine scene is evolving. There are some incredible Czech winemakers whose approach beautifully aligns with the Slovenian producers we’re bringing to Prague. So, as I said, it's really an honour, and I am really looking forward to the event with the collaboration of the Slovenian Tourist Board and the Slovenian Embassy in Prague.”

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Local and sustainable

In Slovenia, sustainability isn’t just a trend – it’s a tradition. Farm-to-table dining comes naturally, with chefs and families celebrating seasonal, local and organic ingredients. Many restaurants are proudly certified within the Green Scheme of Slovenian Tourism, carrying the Slovenia Green label as a guarantee of their commitment to the environment and local communities. Several also hold prestigious Michelin Green Stars, confirming Slovenia’s role as a pioneer of sustainable gastronomy.

Renowned chefs, including Ana Roš, have become true ambassadors of Slovenian gastronomy, known for creative and heartfelt expressions of local flavours. As Ana Roš herself says: “The way I see it, cuisine is a symbiosis of three elements – the surroundings, the season and the chef’s personality.”

Learn more about what Slovenia’s food scene has to offer here: https://www.tasteslovenia.si/en/

Slovenia Strengthens Its Culinary and Travel Appeal for Czech Market

The Czech Republic is one of Slovenia’s most important markets. Czech visitors seek active outdoor experiences, cultural heritage, spa and wellness tourism and world-class gastronomy. With events such as this, Slovenia aims to address the segment of guests with higher purchasing power and share its story through gastronomy. Statistics confirm a steady increase in Czech interest in Slovenia – in 2024 alone, Czech tourists generated almost 240,000 arrivals and more than 684,000 overnight stays, marking a 26% increase in arrivals and a 33% increase in overnight stays compared to 2019.

About Slovenia

Slovenia is a sustainable destination unlike any other in Europe – the only country where the Alps, the Mediterranean, the Karst, and the Pannonian Plain converge. This remarkable diversity is reflected in Slovenia’s landscapes, traditions and cuisine, offering travellers experiences found nowhere else. Whether you prefer active adventures or blissful spa retreats, tasting gourmet delights or exploring cultural wonders, Slovenia offers it all — 365 days a year.

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